How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled Trial

How Does the Design of Consultation Pages Affect Patients’ Perception of Physician Authority and Willingness to Seek Offline Treatment: A Randomized Controlled Trial

This study aimed to assess the impact of the color and font size of a dialogue box on an online physician–patient interaction page on patients’ perceptions of the physician’s authority and their willingness to schedule an offline appointment. A 2 × 2 between-group experiment was conducted to compare...

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Bibliographic Details
Main Authors: Qi Wang, Hao Wang, Si Wang, Wen Zhang
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Behavioral Sciences
Subjects:
online clinic
offline visits
dialogue box
consultation page design
physician authority
embodied cognition
Online Access:https://www.mdpi.com/2076-328X/13/7/584

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