The Application of CSR and CSV Concepts in Company Marketing Activities

The Application of CSR and CSV Concepts in Company Marketing Activities

Purpose: The purpose of this publication is to attempt to determine the applicability of the basic assumptions of the CSR (Corporate Social Responsibility) and CSV (Creating Shared Value) concepts in the process of building marketing strategies, their types and the use of marketing-mix tools....

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Bibliographic Details
Main Author: Wojciech Grzegorczyk
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2022-11-01
Series:Problemy Zarządzania
Subjects:
csr
csv
marketing strategy
Online Access:https://pz.wz.uw.edu.pl/resources/html/article/details?id=233849

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