Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities
Abstract This research focuses on the factors that barriers and foster (drivers) digital innovation and entrepreneurship amongst small businesses operating in the Handicraft industry after the economic downturn. From the perspective of new Indian craft entrepreneurs, digital and innovative entrepren...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2023-10-01
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| Series: | Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s13731-023-00337-5 |
| _version_ | 1797450966754131968 |
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| author | Uma Shankar Yadav Ravindra Tripathi Mano Ashish Tripathi Indrajit Ghosal Ashish Kumar Mitu Mandal Akanksha Singh |
| author_facet | Uma Shankar Yadav Ravindra Tripathi Mano Ashish Tripathi Indrajit Ghosal Ashish Kumar Mitu Mandal Akanksha Singh |
| author_sort | Uma Shankar Yadav |
| collection | DOAJ |
| description | Abstract This research focuses on the factors that barriers and foster (drivers) digital innovation and entrepreneurship amongst small businesses operating in the Handicraft industry after the economic downturn. From the perspective of new Indian craft entrepreneurs, digital and innovative entrepreneurship is crucial to surviving the crisis. It will eventually encourage the development of the handmade goods market and the artisanal reconfiguration as a business. In this study, the qualitative method was used. For the creation of themes, Inductive content analysis (analytical, inductive technique) was used to interview fifty online handicraft business owners who rely on their craft talents for income. After the pandemic, two types of motivation were generated for handmade entrepreneurs. The first motivation was extrinsic, which conditioned the handicraft market, restricted mobility, and upgraded household status for entrepreneurship. The second was intrinsic motivation among the craft entrepreneurs who generated individual and professional skill growth. These two factors encouraged digital craft innovations and entrepreneurial advancement of transitioning handicraft companies to digital platforms. After the interview, respondents explained several hindrances or restrictions, market interruption, and quality internet. Even after that, it resolved as the effect of the pandemic reduced and digital skill training for innovation and entrepreneurship passion increased for developing a robust programme that supports the handicraft new entrepreneurs after the economic calamities. This finding contributes to the area of investigation and contributes to entrepreneurship literature. This study will open the route for making the policy and development of solid strategic plans for the handicraft sector’s new craft entrepreneurs. With the help of innovative and digital entrepreneurs, small-scale or craft industries will boost the Indian economy and give some of the best suggestions for global economies. For developing economies, this study will also empower entrepreneurs to open new dimensions for marketing, supply chain, and exportation and will finally increase the Globalisation of handmade products. |
| first_indexed | 2024-03-09T14:48:08Z |
| format | Article |
| id | doaj.art-373678206fc045a18cf9f200fc1f6ac1 |
| institution | Directory Open Access Journal |
| issn | 2192-5372 |
| language | English |
| last_indexed | 2024-03-09T14:48:08Z |
| publishDate | 2023-10-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Journal of Innovation and Entrepreneurship |
| spelling | doaj.art-373678206fc045a18cf9f200fc1f6ac12023-11-26T14:37:10ZengSpringerOpenJournal of Innovation and Entrepreneurship2192-53722023-10-0112114010.1186/s13731-023-00337-5Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunitiesUma Shankar Yadav0Ravindra Tripathi1Mano Ashish Tripathi2Indrajit Ghosal3Ashish Kumar4Mitu Mandal5Akanksha Singh6Department of Humanities and Social Sciences, Motilal Nehru National Institute of Technology AllahabadDepartment of Humanities and Social Sciences, Motilal Nehru National Institute of Technology AllahabadDepartment of Humanities and Social Sciences, Motilal Nehru National Institute of Technology AllahabadPoornima University JaipurDepartment of Humanities and Social Sciences, Motilal Nehru National Institute of Technology AllahabadDepartment of Humanities and Social Sciences, Motilal Nehru National Institute of Technology AllahabadDepartment of Economic, LBSPG College, Ram Manohar Lohia Avadh University AyodhyaAbstract This research focuses on the factors that barriers and foster (drivers) digital innovation and entrepreneurship amongst small businesses operating in the Handicraft industry after the economic downturn. From the perspective of new Indian craft entrepreneurs, digital and innovative entrepreneurship is crucial to surviving the crisis. It will eventually encourage the development of the handmade goods market and the artisanal reconfiguration as a business. In this study, the qualitative method was used. For the creation of themes, Inductive content analysis (analytical, inductive technique) was used to interview fifty online handicraft business owners who rely on their craft talents for income. After the pandemic, two types of motivation were generated for handmade entrepreneurs. The first motivation was extrinsic, which conditioned the handicraft market, restricted mobility, and upgraded household status for entrepreneurship. The second was intrinsic motivation among the craft entrepreneurs who generated individual and professional skill growth. These two factors encouraged digital craft innovations and entrepreneurial advancement of transitioning handicraft companies to digital platforms. After the interview, respondents explained several hindrances or restrictions, market interruption, and quality internet. Even after that, it resolved as the effect of the pandemic reduced and digital skill training for innovation and entrepreneurship passion increased for developing a robust programme that supports the handicraft new entrepreneurs after the economic calamities. This finding contributes to the area of investigation and contributes to entrepreneurship literature. This study will open the route for making the policy and development of solid strategic plans for the handicraft sector’s new craft entrepreneurs. With the help of innovative and digital entrepreneurs, small-scale or craft industries will boost the Indian economy and give some of the best suggestions for global economies. For developing economies, this study will also empower entrepreneurs to open new dimensions for marketing, supply chain, and exportation and will finally increase the Globalisation of handmade products.https://doi.org/10.1186/s13731-023-00337-5Economic calamitiesDigital innovationDigital entrepreneurshipCraft entrepreneurICTHandicraft artisans |
| spellingShingle | Uma Shankar Yadav Ravindra Tripathi Mano Ashish Tripathi Indrajit Ghosal Ashish Kumar Mitu Mandal Akanksha Singh Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities Journal of Innovation and Entrepreneurship Economic calamities Digital innovation Digital entrepreneurship Craft entrepreneur ICT Handicraft artisans |
| title | Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities |
| title_full | Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities |
| title_fullStr | Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities |
| title_full_unstemmed | Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities |
| title_short | Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities |
| title_sort | digital and innovative entrepreneurship in the indian handicraft sector after the covid 19 pandemic challenges and opportunities |
| topic | Economic calamities Digital innovation Digital entrepreneurship Craft entrepreneur ICT Handicraft artisans |
| url | https://doi.org/10.1186/s13731-023-00337-5 |
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