SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS

The primary objective of the paper is to discuss examples of sharing transport services in the Polish market as manifestations of the application of the idea of the sharing economy by contemporary consumers. Based on the essence of the considered concept and/or economy model, a review of previous st...

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Main Authors: Beata Tarczydło, Anna Kondak, Adrian Konior
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University od Life Sciences Press 2020-06-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
Online Access:https://pefim.sggw.edu.pl/article/view/1052
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author Beata Tarczydło
Anna Kondak
Adrian Konior
author_facet Beata Tarczydło
Anna Kondak
Adrian Konior
author_sort Beata Tarczydło
collection DOAJ
description The primary objective of the paper is to discuss examples of sharing transport services in the Polish market as manifestations of the application of the idea of the sharing economy by contemporary consumers. Based on the essence of the considered concept and/or economy model, a review of previous studies was made and subjects for the authors’ own research were selected. The case study and online survey methods were used. In particular, services offered under the Traficar, Uber, and Wavelo brands were analysed. The research that was conducted made it possible to identify the determinants, as well as the advantages and disadvantages, of this type of market practice. It also allowed to develop certain recommendations for marketers interested in the methodical application of sharing services and/or products.
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spelling doaj.art-374db1acdd60475f9d73bd80301c13ff2023-10-31T15:11:22ZengWydawnictwo SGGW - Warsaw University od Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402020-06-0123(72)SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTSBeata Tarczydło0Anna Kondak1Adrian Konior2AGH University of Science and TechnologyAGH University of Science and TechnologyAGH University of Science and TechnologyThe primary objective of the paper is to discuss examples of sharing transport services in the Polish market as manifestations of the application of the idea of the sharing economy by contemporary consumers. Based on the essence of the considered concept and/or economy model, a review of previous studies was made and subjects for the authors’ own research were selected. The case study and online survey methods were used. In particular, services offered under the Traficar, Uber, and Wavelo brands were analysed. The research that was conducted made it possible to identify the determinants, as well as the advantages and disadvantages, of this type of market practice. It also allowed to develop certain recommendations for marketers interested in the methodical application of sharing services and/or products.https://pefim.sggw.edu.pl/article/view/1052consumers behavioursharing services and/or productssharing economysharing transport services in the Polish marketcase studiesresearch results and recommendations.
spellingShingle Beata Tarczydło
Anna Kondak
Adrian Konior
SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS
Polityki Europejskie, Finanse i Marketing
consumers behaviour
sharing services and/or products
sharing economy
sharing transport services in the Polish market
case studies
research results and recommendations.
title SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS
title_full SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS
title_fullStr SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS
title_full_unstemmed SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS
title_short SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS
title_sort selected undertakings of sharing transport services by contemporary consumers research results
topic consumers behaviour
sharing services and/or products
sharing economy
sharing transport services in the Polish market
case studies
research results and recommendations.
url https://pefim.sggw.edu.pl/article/view/1052
work_keys_str_mv AT beatatarczydło selectedundertakingsofsharingtransportservicesbycontemporaryconsumersresearchresults
AT annakondak selectedundertakingsofsharingtransportservicesbycontemporaryconsumersresearchresults
AT adriankonior selectedundertakingsofsharingtransportservicesbycontemporaryconsumersresearchresults