Goatboy soaps: From itch to concept to execution

Lisa and Rick Agee of New Milford, Connecticut, are in their second full year of trying to turn their lifelong dream of being financially independent from corporate life into a reality.They are placing their bets on their product line of goat's milk based soap products (www.Goatboy.us). Goat�...

Full description

Bibliographic Details
Main Authors: Lisa Agee, Rick Agee
Format: Article
Language:English
Published: Emerald Publishing 2005-03-01
Series:New England Journal of Entrepreneurship
Online Access:https://www.emerald.com/insight/content/doi/10.1108/NEJE-08-01-2005-B001/full/pdf?title=goatboy-soaps-from-itch-to-concept-to-execution