IMPLEMENTATION OF THE MARKETING MODEL OF MICRO, SMALL AND MEDIUM ENTERPRISES FOR ORGANIZING PLANT AGRIBUSINESS IN THE CITY OF SURABAYA: A PHENOMENOLOGY STUDY
Micro, Small and Medium Enterprises (MSMEs) of ornamental plant agribusiness are increasing, by implementing the right strategy, MSMEs of ornamental plant agribusiness will continue to exist in responding to business competition because many traders will set up similar businesses. To maintain in the...
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| Format: | Article |
| Language: | English |
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iVolga Press
2022-05-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2022-05/article_20.pdf |
| _version_ | 1797756491092983808 |
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| author | Sari A.I. |
| author_facet | Sari A.I. |
| author_sort | Sari A.I. |
| collection | DOAJ |
| description | Micro, Small and Medium Enterprises (MSMEs) of ornamental plant agribusiness are increasing, by implementing the right strategy, MSMEs of ornamental plant agribusiness will continue to exist in responding to business competition because many traders will set up similar businesses. To maintain in the long term the ornamental plant business of CV Duta Riyan Sakduluran requires a research strategy, one of which is a phenomenological approach. The goal is to find out how the right marketing model and strategy are applied by CV Duta Riyan Sakduluran's ornamental plant agribusiness SMEs. The results of the study indicate that the position is in quadrant 1, which indicates that the position is strong and has the opportunity to be developed. There are several factors that influence the marketing strategy, namely internal factors and external factors. The strategy used is to take advantage of existing strengths and opportunities. |
| first_indexed | 2024-03-12T18:02:16Z |
| format | Article |
| id | doaj.art-376620aee31945229d381bfc7a105d25 |
| institution | Directory Open Access Journal |
| issn | 2226-1184 |
| language | English |
| last_indexed | 2024-03-12T18:02:16Z |
| publishDate | 2022-05-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj.art-376620aee31945229d381bfc7a105d252023-08-02T09:34:56ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842022-05-011255183186IMPLEMENTATION OF THE MARKETING MODEL OF MICRO, SMALL AND MEDIUM ENTERPRISES FOR ORGANIZING PLANT AGRIBUSINESS IN THE CITY OF SURABAYA: A PHENOMENOLOGY STUDYSari A.I.0Master’s Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma SurabayaMicro, Small and Medium Enterprises (MSMEs) of ornamental plant agribusiness are increasing, by implementing the right strategy, MSMEs of ornamental plant agribusiness will continue to exist in responding to business competition because many traders will set up similar businesses. To maintain in the long term the ornamental plant business of CV Duta Riyan Sakduluran requires a research strategy, one of which is a phenomenological approach. The goal is to find out how the right marketing model and strategy are applied by CV Duta Riyan Sakduluran's ornamental plant agribusiness SMEs. The results of the study indicate that the position is in quadrant 1, which indicates that the position is strong and has the opportunity to be developed. There are several factors that influence the marketing strategy, namely internal factors and external factors. The strategy used is to take advantage of existing strengths and opportunities.http://rjoas.com/issue-2022-05/article_20.pdfmarketing strategyswot analysisbusinessindonesia |
| spellingShingle | Sari A.I. IMPLEMENTATION OF THE MARKETING MODEL OF MICRO, SMALL AND MEDIUM ENTERPRISES FOR ORGANIZING PLANT AGRIBUSINESS IN THE CITY OF SURABAYA: A PHENOMENOLOGY STUDY Russian Journal of Agricultural and Socio-Economic Sciences marketing strategy swot analysis business indonesia |
| title | IMPLEMENTATION OF THE MARKETING MODEL OF MICRO, SMALL AND MEDIUM ENTERPRISES FOR ORGANIZING PLANT AGRIBUSINESS IN THE CITY OF SURABAYA: A PHENOMENOLOGY STUDY |
| title_full | IMPLEMENTATION OF THE MARKETING MODEL OF MICRO, SMALL AND MEDIUM ENTERPRISES FOR ORGANIZING PLANT AGRIBUSINESS IN THE CITY OF SURABAYA: A PHENOMENOLOGY STUDY |
| title_fullStr | IMPLEMENTATION OF THE MARKETING MODEL OF MICRO, SMALL AND MEDIUM ENTERPRISES FOR ORGANIZING PLANT AGRIBUSINESS IN THE CITY OF SURABAYA: A PHENOMENOLOGY STUDY |
| title_full_unstemmed | IMPLEMENTATION OF THE MARKETING MODEL OF MICRO, SMALL AND MEDIUM ENTERPRISES FOR ORGANIZING PLANT AGRIBUSINESS IN THE CITY OF SURABAYA: A PHENOMENOLOGY STUDY |
| title_short | IMPLEMENTATION OF THE MARKETING MODEL OF MICRO, SMALL AND MEDIUM ENTERPRISES FOR ORGANIZING PLANT AGRIBUSINESS IN THE CITY OF SURABAYA: A PHENOMENOLOGY STUDY |
| title_sort | implementation of the marketing model of micro small and medium enterprises for organizing plant agribusiness in the city of surabaya a phenomenology study |
| topic | marketing strategy swot analysis business indonesia |
| url | http://rjoas.com/issue-2022-05/article_20.pdf |
| work_keys_str_mv | AT sariai implementationofthemarketingmodelofmicrosmallandmediumenterprisesfororganizingplantagribusinessinthecityofsurabayaaphenomenologystudy |