Peran Manajemen Humas dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru di TK Dharma Wanita Singgahan Tuban TP. 2021/2022
The reason for the research at TK Dharma Wanita Saringembat, this institution has a public relations management and has a quality education marketing strategy every year to attract users of educational services. This study uses a descriptive qualitative approach. Methods of data collection using obs...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Program Studi Pendidikan Islam Anak Usia Dini, UIN Sunan Ampel Surabaya
2022-12-01
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| Series: | JECED: Journal of Early Childhood Education and Development |
| Subjects: | |
| Online Access: | http://jurnalftk.uinsby.ac.id/index.php/JCED/article/view/2136 |
| _version_ | 1828082209167245312 |
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| author | Nurul Novitasari Nur Lailatul Fitri Ati Ni’matur Rohmah |
| author_facet | Nurul Novitasari Nur Lailatul Fitri Ati Ni’matur Rohmah |
| author_sort | Nurul Novitasari |
| collection | DOAJ |
| description | The reason for the research at TK Dharma Wanita Saringembat, this institution has a public relations management and has a quality education marketing strategy every year to attract users of educational services. This study uses a descriptive qualitative approach. Methods of data collection using observation, interviews, and documentation. The results of this study include: (1) the role of public relations management includes: a) making institutional programs b) helping to publish institutional programs c) being a mediator between school institutions and the community. (2) Public relations strategies in increasing the promotion of new student admissions include: planning stages a) creating a PPDB team b) determining the place, time, and cost c) selecting promotional media. Implementation stages a) establish cooperation or MOU b) distribution of brochures and pamphlets c) installation of banners d) apply social media. Evaluation stages a) holding an evaluation meeting according to a predetermined schedule 2) evaluating social media and PPDB programs that are less effective. (3) the constraints of public relations in improving the quality of promotion of new student admissions a) lack of admin staff b) the lack of social media applications owned. |
| first_indexed | 2024-04-11T03:47:21Z |
| format | Article |
| id | doaj.art-376922ae892f4fc79832747a53d014ef |
| institution | Directory Open Access Journal |
| issn | 2715-8454 2715-8446 |
| language | English |
| last_indexed | 2024-04-11T03:47:21Z |
| publishDate | 2022-12-01 |
| publisher | Program Studi Pendidikan Islam Anak Usia Dini, UIN Sunan Ampel Surabaya |
| record_format | Article |
| series | JECED: Journal of Early Childhood Education and Development |
| spelling | doaj.art-376922ae892f4fc79832747a53d014ef2023-01-02T02:22:26ZengProgram Studi Pendidikan Islam Anak Usia Dini, UIN Sunan Ampel SurabayaJECED: Journal of Early Childhood Education and Development2715-84542715-84462022-12-014212914210.15642/jeced.v4i2.21361789Peran Manajemen Humas dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru di TK Dharma Wanita Singgahan Tuban TP. 2021/2022Nurul Novitasari0Nur Lailatul Fitri1Ati Ni’matur Rohmah2IAI Al Hikmah TubanIAI Al Hikmah TubanIAI Al Hikmah TubanThe reason for the research at TK Dharma Wanita Saringembat, this institution has a public relations management and has a quality education marketing strategy every year to attract users of educational services. This study uses a descriptive qualitative approach. Methods of data collection using observation, interviews, and documentation. The results of this study include: (1) the role of public relations management includes: a) making institutional programs b) helping to publish institutional programs c) being a mediator between school institutions and the community. (2) Public relations strategies in increasing the promotion of new student admissions include: planning stages a) creating a PPDB team b) determining the place, time, and cost c) selecting promotional media. Implementation stages a) establish cooperation or MOU b) distribution of brochures and pamphlets c) installation of banners d) apply social media. Evaluation stages a) holding an evaluation meeting according to a predetermined schedule 2) evaluating social media and PPDB programs that are less effective. (3) the constraints of public relations in improving the quality of promotion of new student admissions a) lack of admin staff b) the lack of social media applications owned.http://jurnalftk.uinsby.ac.id/index.php/JCED/article/view/2136public relations managementpromotionnew students |
| spellingShingle | Nurul Novitasari Nur Lailatul Fitri Ati Ni’matur Rohmah Peran Manajemen Humas dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru di TK Dharma Wanita Singgahan Tuban TP. 2021/2022 JECED: Journal of Early Childhood Education and Development public relations management promotion new students |
| title | Peran Manajemen Humas dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru di TK Dharma Wanita Singgahan Tuban TP. 2021/2022 |
| title_full | Peran Manajemen Humas dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru di TK Dharma Wanita Singgahan Tuban TP. 2021/2022 |
| title_fullStr | Peran Manajemen Humas dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru di TK Dharma Wanita Singgahan Tuban TP. 2021/2022 |
| title_full_unstemmed | Peran Manajemen Humas dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru di TK Dharma Wanita Singgahan Tuban TP. 2021/2022 |
| title_short | Peran Manajemen Humas dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru di TK Dharma Wanita Singgahan Tuban TP. 2021/2022 |
| title_sort | peran manajemen humas dalam meningkatkan kualitas promosi penerimaan peserta didik baru di tk dharma wanita singgahan tuban tp 2021 2022 |
| topic | public relations management promotion new students |
| url | http://jurnalftk.uinsby.ac.id/index.php/JCED/article/view/2136 |
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