Interventions to encourage sustainable consumption
Sustainable consumption is hampered by a discrepancy between consumers’ attitudes and their actual behaviour in the market place. Psychological construal level theory provides an explanation for the attitude to behaviour gap as a motivational conflict between high and low level of mental construal....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Debrecen
2016-08-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/6857 |
| _version_ | 1818055351096836096 |
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| author | Ynte K. van Dam Hans CM van Trijp |
| author_facet | Ynte K. van Dam Hans CM van Trijp |
| author_sort | Ynte K. van Dam |
| collection | DOAJ |
| description | Sustainable consumption is hampered by a discrepancy between consumers’ attitudes and their actual behaviour in the market place. Psychological construal level theory provides an explanation for the attitude to behaviour gap as a motivational conflict between high and low level of mental construal. Based on self-determination theory it is argued that this motivational conflict presupposes extrinsic motivation for sustainable behaviour. Based on self-regulatory styles, the present paper identifies and illustrates four types of intervention strategies that can cater for extrinsic motivation for sustainable development among light users. The underlying mechanisms of these interventions suggest that the transition from external to internal regulation is catalysed by social feedback. |
| first_indexed | 2024-12-10T12:11:34Z |
| format | Article |
| id | doaj.art-376db81e23154472ab03a2db71dc2f38 |
| institution | Directory Open Access Journal |
| issn | 1789-221X 1789-7874 |
| language | English |
| last_indexed | 2024-12-10T12:11:34Z |
| publishDate | 2016-08-01 |
| publisher | University of Debrecen |
| record_format | Article |
| series | Apstract: Applied Studies in Agribusiness and Commerce |
| spelling | doaj.art-376db81e23154472ab03a2db71dc2f382022-12-22T01:49:20ZengUniversity of DebrecenApstract: Applied Studies in Agribusiness and Commerce1789-221X1789-78742016-08-01102-310.19041/APSTRACT/2016/2-3/6Interventions to encourage sustainable consumptionYnte K. van Dam 0 Hans CM van Trijp1Marketing & Consumer Behaviour Group, Wageningen UniversityMarketing & Consumer Behaviour Group, Wageningen UniversitySustainable consumption is hampered by a discrepancy between consumers’ attitudes and their actual behaviour in the market place. Psychological construal level theory provides an explanation for the attitude to behaviour gap as a motivational conflict between high and low level of mental construal. Based on self-determination theory it is argued that this motivational conflict presupposes extrinsic motivation for sustainable behaviour. Based on self-regulatory styles, the present paper identifies and illustrates four types of intervention strategies that can cater for extrinsic motivation for sustainable development among light users. The underlying mechanisms of these interventions suggest that the transition from external to internal regulation is catalysed by social feedback.https://ojs.lib.unideb.hu/apstract/article/view/6857Sustainable ConsumptionConstrual Level TheorySelf-Determination TheoryIntervention StudiesEconomic Psychology |
| spellingShingle | Ynte K. van Dam Hans CM van Trijp Interventions to encourage sustainable consumption Apstract: Applied Studies in Agribusiness and Commerce Sustainable Consumption Construal Level Theory Self-Determination Theory Intervention Studies Economic Psychology |
| title | Interventions to encourage sustainable consumption |
| title_full | Interventions to encourage sustainable consumption |
| title_fullStr | Interventions to encourage sustainable consumption |
| title_full_unstemmed | Interventions to encourage sustainable consumption |
| title_short | Interventions to encourage sustainable consumption |
| title_sort | interventions to encourage sustainable consumption |
| topic | Sustainable Consumption Construal Level Theory Self-Determination Theory Intervention Studies Economic Psychology |
| url | https://ojs.lib.unideb.hu/apstract/article/view/6857 |
| work_keys_str_mv | AT yntekvandam interventionstoencouragesustainableconsumption AT hanscmvantrijp interventionstoencouragesustainableconsumption |