Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

AbstractThe sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can b...

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Bibliographic Details
Main Authors: Pantas H. Silaban, Wen-Kuo Chen, Ixora Javanisa Eunike, Andri Dayarana K. Silalahi
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
asymmetrical analysis
customer satisfaction
managers
sensory marketing
traditional restaurants
consumer behaviour
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2196788

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