The Factors That Influence The Boundary Between The Markets Of Competing Tourist Destinations

Purpose – The aim is to understand the framework concerning the market area of competing tourist destinations and the relationship between the shape of the boundary line between markets and the factors that influence tourism to understand what is required to maintain a competitive tourist destinati...

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Main Author: Kenichi Shimamoto
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2018-05-01
Series:Tourism and Hospitality Management
Subjects:
Online Access:https://thm.fthm.hr/images/issues/vol24no1/09_Shimamoto.pdf
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author Kenichi Shimamoto
author_facet Kenichi Shimamoto
author_sort Kenichi Shimamoto
collection DOAJ
description Purpose – The aim is to understand the framework concerning the market area of competing tourist destinations and the relationship between the shape of the boundary line between markets and the factors that influence tourism to understand what is required to maintain a competitive tourist destination. Design, Methodology and Approach – The classical market area model is used, applying factors that influence the competitiveness of tourist destinations: cost to experience the tourist destination; the disutility/utility at the tourist destination; the strength of the destination’s branding; transportation fee; the cost related to travel time; and the disutility/utility from transportation means. Findings – Using the above method, this research confirms how the shape of the boundary line between two competing tourist destinations is affected by these factors. This will enable tourist destinations to further develop its competitiveness by helping identify potential markets not yet captured by the tourist destination. This could assist, local governments, tourist related industries and organizations understand potential areas of investment. Originality of the research – The originality of this paper is applying the classical model of market used in economic theories to the tourism sector to understand the factors that influence competitiveness of a tourist destination.
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spelling doaj.art-3776c2e638664ff49beff5f5fbafd5322022-12-21T22:40:19ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772018-05-0124118519610.20867/thm.24.1.9The Factors That Influence The Boundary Between The Markets Of Competing Tourist DestinationsKenichi Shimamoto0Konan University, Hirao School of Management, JapanPurpose – The aim is to understand the framework concerning the market area of competing tourist destinations and the relationship between the shape of the boundary line between markets and the factors that influence tourism to understand what is required to maintain a competitive tourist destination. Design, Methodology and Approach – The classical market area model is used, applying factors that influence the competitiveness of tourist destinations: cost to experience the tourist destination; the disutility/utility at the tourist destination; the strength of the destination’s branding; transportation fee; the cost related to travel time; and the disutility/utility from transportation means. Findings – Using the above method, this research confirms how the shape of the boundary line between two competing tourist destinations is affected by these factors. This will enable tourist destinations to further develop its competitiveness by helping identify potential markets not yet captured by the tourist destination. This could assist, local governments, tourist related industries and organizations understand potential areas of investment. Originality of the research – The originality of this paper is applying the classical model of market used in economic theories to the tourism sector to understand the factors that influence competitiveness of a tourist destination.https://thm.fthm.hr/images/issues/vol24no1/09_Shimamoto.pdftravel related coststourist destinationutilitybrandingtravel timemarket area
spellingShingle Kenichi Shimamoto
The Factors That Influence The Boundary Between The Markets Of Competing Tourist Destinations
Tourism and Hospitality Management
travel related costs
tourist destination
utility
branding
travel time
market area
title The Factors That Influence The Boundary Between The Markets Of Competing Tourist Destinations
title_full The Factors That Influence The Boundary Between The Markets Of Competing Tourist Destinations
title_fullStr The Factors That Influence The Boundary Between The Markets Of Competing Tourist Destinations
title_full_unstemmed The Factors That Influence The Boundary Between The Markets Of Competing Tourist Destinations
title_short The Factors That Influence The Boundary Between The Markets Of Competing Tourist Destinations
title_sort factors that influence the boundary between the markets of competing tourist destinations
topic travel related costs
tourist destination
utility
branding
travel time
market area
url https://thm.fthm.hr/images/issues/vol24no1/09_Shimamoto.pdf
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