IKEA effect in relations between start-ups and investors
The IKEA effect is the phenomenon of unconscious increasing of the valuation of objects as a result of physical or intellectual effort exerted in the past to create these objects. The article considers possible impact of this effect on the relations between startups and the investors who finance the...
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| Format: | Article |
| Language: | English |
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Military University of Technology, Warsaw
2019-06-01
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| Series: | Nowoczesne Systemy Zarządzania |
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| Online Access: | https://nsz.wat.edu.pl/Efekt-IKEA-w-relacjach-nmiedzy-start-upami-a-inwestorami,129534,0,2.html |