Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
Purpose – This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach – The research is a descriptive-correlational study based on private sports clubs employees within Iran...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-10-01
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| Series: | New England Journal of Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-12-2020-0055/full/pdf |
| _version_ | 1797788037422252032 |
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| author | Hossein Mansouri Saeed Sadeghi Boroujerdi Michael Polonsky Maizaitulaidawati Md Husin Mehdi Seydi |
| author_facet | Hossein Mansouri Saeed Sadeghi Boroujerdi Michael Polonsky Maizaitulaidawati Md Husin Mehdi Seydi |
| author_sort | Hossein Mansouri |
| collection | DOAJ |
| description | Purpose – This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach – The research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software. Findings – The findings indicate a positive relationship between internal marketing and employees' entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation. Originality/value – The results suggest a higher level of market orientation in the organization can increase teamwork and, consequently, entrepreneurship development among employees. This is important in sports clubs as employees have a significant role in the success of the sports club. Club employees' satisfaction, generated through internal marketing, provides is a prerequisite for customer satisfaction. This therefore creates an environment supportive of entrepreneurial orientation in the club. |
| first_indexed | 2024-03-13T01:29:53Z |
| format | Article |
| id | doaj.art-378a1debb0f44d0b8169afdf98eebccb |
| institution | Directory Open Access Journal |
| issn | 2574-8904 |
| language | English |
| last_indexed | 2024-03-13T01:29:53Z |
| publishDate | 2022-10-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | New England Journal of Entrepreneurship |
| spelling | doaj.art-378a1debb0f44d0b8169afdf98eebccb2023-07-04T08:44:20ZengEmerald PublishingNew England Journal of Entrepreneurship2574-89042022-10-0125210312010.1108/NEJE-12-2020-0055Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubsHossein Mansouri0Saeed Sadeghi Boroujerdi1Michael Polonsky2Maizaitulaidawati Md Husin3Mehdi Seydi4University of Kurdistan, Sanandaj, IranUniversity of Kurdistan, Sanandaj, IranDeakin University, Victoria, AustraliaUniversiti Teknologi Malaysia, Kuala Lumpur, MalaysiaUniversity of Kurdistan, Sanandaj, IranPurpose – This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach – The research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software. Findings – The findings indicate a positive relationship between internal marketing and employees' entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation. Originality/value – The results suggest a higher level of market orientation in the organization can increase teamwork and, consequently, entrepreneurship development among employees. This is important in sports clubs as employees have a significant role in the success of the sports club. Club employees' satisfaction, generated through internal marketing, provides is a prerequisite for customer satisfaction. This therefore creates an environment supportive of entrepreneurial orientation in the club.https://www.emerald.com/insight/content/doi/10.1108/NEJE-12-2020-0055/full/pdfInternal marketingMarket orientationEntrepreneurship developmentSports club |
| spellingShingle | Hossein Mansouri Saeed Sadeghi Boroujerdi Michael Polonsky Maizaitulaidawati Md Husin Mehdi Seydi Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs New England Journal of Entrepreneurship Internal marketing Market orientation Entrepreneurship development Sports club |
| title | Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs |
| title_full | Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs |
| title_fullStr | Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs |
| title_full_unstemmed | Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs |
| title_short | Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs |
| title_sort | investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs |
| topic | Internal marketing Market orientation Entrepreneurship development Sports club |
| url | https://www.emerald.com/insight/content/doi/10.1108/NEJE-12-2020-0055/full/pdf |
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