Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs

Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs

Purpose – This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach – The research is a descriptive-correlational study based on private sports clubs employees within Iran...

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Bibliographic Details
Main Authors: Hossein Mansouri, Saeed Sadeghi Boroujerdi, Michael Polonsky, Maizaitulaidawati Md Husin, Mehdi Seydi
Format: Article
Language:English
Published: Emerald Publishing 2022-10-01
Series:New England Journal of Entrepreneurship
Subjects:
Internal marketing
Market orientation
Entrepreneurship development
Sports club
Online Access:https://www.emerald.com/insight/content/doi/10.1108/NEJE-12-2020-0055/full/pdf

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