Social media kindness intervention increases innovation in college students

This study investigated the impact of a kindness intervention on Instagram on innovation and empathy among 50 participants. Divided into a kindness group (N = 25), instructed to post kind comments, and a control group (N = 25) with no such instructions, participants posted comments for three weeks....

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Main Authors: Beatriz M. Brandao, Julie M. Fratantoni
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Computers in Human Behavior Reports
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2451958823000957
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author Beatriz M. Brandao
Julie M. Fratantoni
author_facet Beatriz M. Brandao
Julie M. Fratantoni
author_sort Beatriz M. Brandao
collection DOAJ
description This study investigated the impact of a kindness intervention on Instagram on innovation and empathy among 50 participants. Divided into a kindness group (N = 25), instructed to post kind comments, and a control group (N = 25) with no such instructions, participants posted comments for three weeks. The intervention's effect on innovation, defined as abstract thinking and idea generation, and empathy were assessed at baseline and after the intervention. Results revealed a significant interaction effect between the intervention and innovation, with a trend towards increased innovation in the kindness group. No significant changes in empathy were observed. These findings suggest a complex relationship between social media-based kindness interventions and cognitive skills like innovation, highlighting the need for further research in this domain. This finding is the first step in investigating how to leverage social media to positively affect prosocial behavior and cognitive skills.
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spelling doaj.art-378db3b6516147619493187e748b25182024-03-02T04:54:31ZengElsevierComputers in Human Behavior Reports2451-95882024-03-0113100362Social media kindness intervention increases innovation in college studentsBeatriz M. Brandao0Julie M. Fratantoni1Rice University, Department of Psychological Sciences, Houston, TX, United States; Corresponding author.Center for BrainHealth, School of Behavioral and Brain Sciences, The University of Texas at Dallas, TX, Dallas, United States; Corresponding author.This study investigated the impact of a kindness intervention on Instagram on innovation and empathy among 50 participants. Divided into a kindness group (N = 25), instructed to post kind comments, and a control group (N = 25) with no such instructions, participants posted comments for three weeks. The intervention's effect on innovation, defined as abstract thinking and idea generation, and empathy were assessed at baseline and after the intervention. Results revealed a significant interaction effect between the intervention and innovation, with a trend towards increased innovation in the kindness group. No significant changes in empathy were observed. These findings suggest a complex relationship between social media-based kindness interventions and cognitive skills like innovation, highlighting the need for further research in this domain. This finding is the first step in investigating how to leverage social media to positively affect prosocial behavior and cognitive skills.http://www.sciencedirect.com/science/article/pii/S2451958823000957CognitionEmpathyInnovationKindnessSocial mediaInstagram
spellingShingle Beatriz M. Brandao
Julie M. Fratantoni
Social media kindness intervention increases innovation in college students
Computers in Human Behavior Reports
Cognition
Empathy
Innovation
Kindness
Social media
Instagram
title Social media kindness intervention increases innovation in college students
title_full Social media kindness intervention increases innovation in college students
title_fullStr Social media kindness intervention increases innovation in college students
title_full_unstemmed Social media kindness intervention increases innovation in college students
title_short Social media kindness intervention increases innovation in college students
title_sort social media kindness intervention increases innovation in college students
topic Cognition
Empathy
Innovation
Kindness
Social media
Instagram
url http://www.sciencedirect.com/science/article/pii/S2451958823000957
work_keys_str_mv AT beatrizmbrandao socialmediakindnessinterventionincreasesinnovationincollegestudents
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