Swearing, euphemisms, and linguistic relativity.

Participants read aloud swear words, euphemisms of the swear words, and neutral stimuli while their autonomic activity was measured by electrodermal activity. The key finding was that autonomic responses to swear words were larger than to euphemisms and neutral stimuli. It is argued that the heighte...

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Bibliographic Details
Main Authors: Jeffrey S Bowers, Christopher W Pleydell-Pearce
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2011-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3140516?pdf=render