The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness
In this article a total of fifteen determinants of online shopping behavior have been identified that could have an impact on the strategic management process in e-commerce competitiveness. The main objective of the paper is to evaluate the impact of determinants of online shopping behavior on the s...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2020-12-01
|
| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | https://www.cjournal.cz/files/390.pdf |
| _version_ | 1818962216564555776 |
|---|---|
| author | Veronika Svatosova |
| author_facet | Veronika Svatosova |
| author_sort | Veronika Svatosova |
| collection | DOAJ |
| description | In this article a total of fifteen determinants of online shopping behavior have been identified that could have an impact on the strategic management process in e-commerce competitiveness. The main objective of the paper is to evaluate the impact of determinants of online shopping behavior on the strategic management process in e-commerce. The main research methods used in the research are as follows: analysis of secondary data, a questionnaire survey among a selected group of e-commerce companies, a critical analysis and a quality comparison of the actually applied determinants of online shopping behavior. The verification of hypotheses is realized using selected methods of statistical induction and descriptive statistics. In summary, the research has shown there is no relationship between evaluating the quality of determinants companies in e-commerce and evaluating the importance of determinants of online shopping behavior. Determinants have an important impact in the process of creating and realizing an e-commerce strategy, with all e-commerce companies regardless of their size being aware of their practical impact and importance. It can be concluded the importance and quality of determinants of online shopping behavior correspond to the type of strategy and strategic management process in terms of e-commerce competitiveness. |
| first_indexed | 2024-12-20T12:25:48Z |
| format | Article |
| id | doaj.art-379c9384b210440bb6d1e41ebd4891a4 |
| institution | Directory Open Access Journal |
| issn | 1804-171X 1804-1728 |
| language | English |
| last_indexed | 2024-12-20T12:25:48Z |
| publishDate | 2020-12-01 |
| publisher | Tomas Bata University in Zlín |
| record_format | Article |
| series | Journal of Competitiveness |
| spelling | doaj.art-379c9384b210440bb6d1e41ebd4891a42022-12-21T19:40:53ZengTomas Bata University in ZlínJournal of Competitiveness1804-171X1804-17282020-12-0112414316010.7441/joc.2020.04.09The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce CompetitivenessVeronika Svatosova0https://orcid.org/0000-0002-5308-8822Mendel University in BrnoIn this article a total of fifteen determinants of online shopping behavior have been identified that could have an impact on the strategic management process in e-commerce competitiveness. The main objective of the paper is to evaluate the impact of determinants of online shopping behavior on the strategic management process in e-commerce. The main research methods used in the research are as follows: analysis of secondary data, a questionnaire survey among a selected group of e-commerce companies, a critical analysis and a quality comparison of the actually applied determinants of online shopping behavior. The verification of hypotheses is realized using selected methods of statistical induction and descriptive statistics. In summary, the research has shown there is no relationship between evaluating the quality of determinants companies in e-commerce and evaluating the importance of determinants of online shopping behavior. Determinants have an important impact in the process of creating and realizing an e-commerce strategy, with all e-commerce companies regardless of their size being aware of their practical impact and importance. It can be concluded the importance and quality of determinants of online shopping behavior correspond to the type of strategy and strategic management process in terms of e-commerce competitiveness.https://www.cjournal.cz/files/390.pdfe-commercestrategic managementonline shopping behaviore-strateg ydeterminants of online shopping behaviore-commerce competitiveness |
| spellingShingle | Veronika Svatosova The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness Journal of Competitiveness e-commerce strategic management online shopping behavior e-strateg y determinants of online shopping behavior e-commerce competitiveness |
| title | The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness |
| title_full | The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness |
| title_fullStr | The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness |
| title_full_unstemmed | The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness |
| title_short | The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness |
| title_sort | importance of online shopping behavior in the strategic management of e commerce competitiveness |
| topic | e-commerce strategic management online shopping behavior e-strateg y determinants of online shopping behavior e-commerce competitiveness |
| url | https://www.cjournal.cz/files/390.pdf |
| work_keys_str_mv | AT veronikasvatosova theimportanceofonlineshoppingbehaviorinthestrategicmanagementofecommercecompetitiveness AT veronikasvatosova importanceofonlineshoppingbehaviorinthestrategicmanagementofecommercecompetitiveness |