The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness
In this article a total of fifteen determinants of online shopping behavior have been identified that could have an impact on the strategic management process in e-commerce competitiveness. The main objective of the paper is to evaluate the impact of determinants of online shopping behavior on the s...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2020-12-01
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| Series: | Journal of Competitiveness |
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| Online Access: | https://www.cjournal.cz/files/390.pdf |