The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation
This editorial briefly explains the overview of the special session papers of ICAMA (International Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present the general direction for progressing the development of AMJ. Most of all, this special session was made...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2021-01-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol22/iss4/10/ |
| _version_ | 1818238106377125888 |
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| author | Sungho Lee Kyunghee Bu Jaehwan Kim Ji Hee Song |
| author_facet | Sungho Lee Kyunghee Bu Jaehwan Kim Ji Hee Song |
| author_sort | Sungho Lee |
| collection | DOAJ |
| description | This editorial briefly explains the overview of the special session papers of ICAMA (International
Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present
the general direction for progressing the development of AMJ. Most of all, this special session was
made possible because of the contribution of Professor Kyunghee Bu, The Rhizomatic Revolution Review and the BTS ARMY. |
| first_indexed | 2024-12-12T12:36:23Z |
| format | Article |
| id | doaj.art-37ba165b31104fb093e780708368563c |
| institution | Directory Open Access Journal |
| issn | 1598-7868 2765-6500 |
| language | English |
| last_indexed | 2024-12-12T12:36:23Z |
| publishDate | 2021-01-01 |
| publisher | Korean Marketing Association |
| record_format | Article |
| series | Asia Marketing Journal |
| spelling | doaj.art-37ba165b31104fb093e780708368563c2022-12-22T00:24:19ZengKorean Marketing AssociationAsia Marketing Journal1598-78682765-65002021-01-0122417117310.53728/2765-6500.1374The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or InnovationSungho Lee0Kyunghee Bu1Jaehwan Kim2Ji Hee Song3University of SeoulKwangwoon UniversityKorea UniversityUniversity of SeoulThis editorial briefly explains the overview of the special session papers of ICAMA (International Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present the general direction for progressing the development of AMJ. Most of all, this special session was made possible because of the contribution of Professor Kyunghee Bu, The Rhizomatic Revolution Review and the BTS ARMY.https://amj.kma.re.kr/journal/vol22/iss4/10/cama-kasbtsthe armythe development of amj |
| spellingShingle | Sungho Lee Kyunghee Bu Jaehwan Kim Ji Hee Song The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation Asia Marketing Journal cama-kas bts the army the development of amj |
| title | The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation |
| title_full | The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation |
| title_fullStr | The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation |
| title_full_unstemmed | The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation |
| title_short | The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation |
| title_sort | editorial for the special session papers of icama kas 2020 international conference bts as a paradigm changer in martech and or innovation |
| topic | cama-kas bts the army the development of amj |
| url | https://amj.kma.re.kr/journal/vol22/iss4/10/ |
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