Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development [version 2; peer review: 2 approved]
Background An expanded range of contraceptive methods could reduce unintended pregnancies. User preferences research is important for successful development of products people want to use. This paper describes four approaches to preferences research soliciting user input in different ways: 1) perspe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
F1000 Research Ltd
2024-01-01
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| Series: | Gates Open Research |
| Subjects: | |
| Online Access: | https://gatesopenresearch.org/articles/7-81/v2 |
| _version_ | 1797272607545884672 |
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| author | Rebecca Callahan Aurélie Brunie |
| author_facet | Rebecca Callahan Aurélie Brunie |
| author_sort | Rebecca Callahan |
| collection | DOAJ |
| description | Background An expanded range of contraceptive methods could reduce unintended pregnancies. User preferences research is important for successful development of products people want to use. This paper describes four approaches to preferences research soliciting user input in different ways: 1) perspectives on contraceptive method characteristics, 2) reactions to products in development, 3) trade-offs between contraceptive method characteristics, and 4) “blue-sky” ideas on novel contraceptive technologies. Methods We conducted two mixed-method studies: one implemented in Burkina Faso and Uganda combining three of these approaches, and the other implemented in India and Nigeria using two approaches. We share observations on the strengths and weaknesses of each approach and draw on our experience to highlight lessons learned for future user preferences studies. Results Each approach contributes to product development in different ways, and the usefulness of each methodology depends on the product development stage and corresponding informational needs. Conclusions Recommendations for future research include combining different methods, angles, and perspectives; using sequential designs whenever possible; tailoring product descriptions to user understanding for optimal feedback; and acknowledging the value and limitations of both quantitative results for modeling demand and idiosyncratic ideas to inspire development of new products. |
| first_indexed | 2024-03-07T14:31:47Z |
| format | Article |
| id | doaj.art-37bb1cb2c1144e728fbe39dc78afb6b5 |
| institution | Directory Open Access Journal |
| issn | 2572-4754 |
| language | English |
| last_indexed | 2024-03-07T14:31:47Z |
| publishDate | 2024-01-01 |
| publisher | F1000 Research Ltd |
| record_format | Article |
| series | Gates Open Research |
| spelling | doaj.art-37bb1cb2c1144e728fbe39dc78afb6b52024-03-06T01:00:00ZengF1000 Research LtdGates Open Research2572-47542024-01-01716602Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development [version 2; peer review: 2 approved]Rebecca Callahan0https://orcid.org/0000-0001-5808-0320Aurélie Brunie1https://orcid.org/0000-0002-9515-1420Product Development and Introduction, FHI 360, Durham, North Carolina, USAHealth Services Research, FHI 360, Washington, District of Columbia, USABackground An expanded range of contraceptive methods could reduce unintended pregnancies. User preferences research is important for successful development of products people want to use. This paper describes four approaches to preferences research soliciting user input in different ways: 1) perspectives on contraceptive method characteristics, 2) reactions to products in development, 3) trade-offs between contraceptive method characteristics, and 4) “blue-sky” ideas on novel contraceptive technologies. Methods We conducted two mixed-method studies: one implemented in Burkina Faso and Uganda combining three of these approaches, and the other implemented in India and Nigeria using two approaches. We share observations on the strengths and weaknesses of each approach and draw on our experience to highlight lessons learned for future user preferences studies. Results Each approach contributes to product development in different ways, and the usefulness of each methodology depends on the product development stage and corresponding informational needs. Conclusions Recommendations for future research include combining different methods, angles, and perspectives; using sequential designs whenever possible; tailoring product descriptions to user understanding for optimal feedback; and acknowledging the value and limitations of both quantitative results for modeling demand and idiosyncratic ideas to inspire development of new products.https://gatesopenresearch.org/articles/7-81/v2user preferences acceptability market research contraception family planningeng |
| spellingShingle | Rebecca Callahan Aurélie Brunie Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development [version 2; peer review: 2 approved] Gates Open Research user preferences acceptability market research contraception family planning eng |
| title | Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development [version 2; peer review: 2 approved] |
| title_full | Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development [version 2; peer review: 2 approved] |
| title_fullStr | Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development [version 2; peer review: 2 approved] |
| title_full_unstemmed | Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development [version 2; peer review: 2 approved] |
| title_short | Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development [version 2; peer review: 2 approved] |
| title_sort | understanding how they really feel lesson learned from four approaches to soliciting user preferences for new contraceptive products in development version 2 peer review 2 approved |
| topic | user preferences acceptability market research contraception family planning eng |
| url | https://gatesopenresearch.org/articles/7-81/v2 |
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