Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store)
The purpose of this study was to find out how the marketing strategy was carried out by the Naqi Collection Ajamu Shoe Store and to compare consumer buying interest in online marketing and offline marketing. Researchers used a qualitative approach with data collection techniques in the form of ques...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-09-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://www.e-journal.ikhac.ac.id/index.php/iijse/article/view/3402 |
| _version_ | 1797326780206415872 |
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| author | Melin Syahfitri Elida Florentina Sinaga Simanjorang Muhammad Ali Al-Ihsan |
| author_facet | Melin Syahfitri Elida Florentina Sinaga Simanjorang Muhammad Ali Al-Ihsan |
| author_sort | Melin Syahfitri |
| collection | DOAJ |
| description |
The purpose of this study was to find out how the marketing strategy was carried out by the Naqi Collection Ajamu Shoe Store and to compare consumer buying interest in online marketing and offline marketing. Researchers used a qualitative approach with data collection techniques in the form of questionnaires which were distributed to consumers who had shopped at the Ajamu Naqi Collection Store. Data analysis techniques in the form of data collection, data reduction, data presentation, and drawing conclusions. From the results of the study, it can be concluded that offline marketing is more effective than online marketing, consumers are more interested in shopping directly at stores than ordering online. Online marketing run by Naqi Collection Ajamu Shop is not enough to attract consumers, because it posts pictures without accompanying them with clear specifications, this certainly raises doubts for consumers to make purchases online. Whereas in offline marketing, Naqi Collection Ajamu Shop is quite good, in terms of service and quality of goods to achieve customer satisfaction in making offline purchases.
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| first_indexed | 2024-03-08T06:29:06Z |
| format | Article |
| id | doaj.art-37bf83ae261c4d9d80a8f738ece9ce59 |
| institution | Directory Open Access Journal |
| issn | 2621-606X |
| language | English |
| last_indexed | 2024-03-08T06:29:06Z |
| publishDate | 2023-09-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj.art-37bf83ae261c4d9d80a8f738ece9ce592024-02-03T12:17:06ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2023-09-016310.31538/iijse.v6i3.3402Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store)Melin Syahfitri0Elida Florentina Sinaga Simanjorang1Muhammad Ali Al-Ihsan2Universitas Labuhanbatu, Rantauprapat, IndonesiaUniversitas Labuhanbatu, Rantauprapat, IndonesiaUniversitas Labuhanbatu, Rantauprapat, Indonesia The purpose of this study was to find out how the marketing strategy was carried out by the Naqi Collection Ajamu Shoe Store and to compare consumer buying interest in online marketing and offline marketing. Researchers used a qualitative approach with data collection techniques in the form of questionnaires which were distributed to consumers who had shopped at the Ajamu Naqi Collection Store. Data analysis techniques in the form of data collection, data reduction, data presentation, and drawing conclusions. From the results of the study, it can be concluded that offline marketing is more effective than online marketing, consumers are more interested in shopping directly at stores than ordering online. Online marketing run by Naqi Collection Ajamu Shop is not enough to attract consumers, because it posts pictures without accompanying them with clear specifications, this certainly raises doubts for consumers to make purchases online. Whereas in offline marketing, Naqi Collection Ajamu Shop is quite good, in terms of service and quality of goods to achieve customer satisfaction in making offline purchases. https://www.e-journal.ikhac.ac.id/index.php/iijse/article/view/3402Marketing Strategy, Offline, Online, Buying Interest |
| spellingShingle | Melin Syahfitri Elida Florentina Sinaga Simanjorang Muhammad Ali Al-Ihsan Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store) Indonesian Interdisciplinary Journal of Sharia Economics Marketing Strategy, Offline, Online, Buying Interest |
| title | Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store) |
| title_full | Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store) |
| title_fullStr | Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store) |
| title_full_unstemmed | Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store) |
| title_short | Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store) |
| title_sort | comparative analysis of public perception of intention to buy in online marketing and offline marketing study at naqi collection ajamu store |
| topic | Marketing Strategy, Offline, Online, Buying Interest |
| url | https://www.e-journal.ikhac.ac.id/index.php/iijse/article/view/3402 |
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