Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk

FinTech platforms are one of the most important elements in the rapidly digitized world’s economy. This study investigates the factors that affected individuals’ acceptance of FinTech services, especially on internet wealth management platforms. The current research extends the unified theory of acc...

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Main Authors: Jianli Xie, Liying Ye, Wei Huang, Min Ye
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/16/5/106
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author Jianli Xie
Liying Ye
Wei Huang
Min Ye
author_facet Jianli Xie
Liying Ye
Wei Huang
Min Ye
author_sort Jianli Xie
collection DOAJ
description FinTech platforms are one of the most important elements in the rapidly digitized world’s economy. This study investigates the factors that affected individuals’ acceptance of FinTech services, especially on internet wealth management platforms. The current research extends the unified theory of acceptance and use of technology (UTAUT) published by MIS Quarterly with integrated financial consumption attributes (i.e., perceived value and perceived risk) alongside the core construct of UTAUT. Data were collected from an established survey company. The empirical results indicate that perceived value, perceived risk, and social influence are strongly related to individuals’ FinTech adoption intention, whereas performance expectancy, effort expectancy, and perceived risk affect individuals’ perceived value, which in turn influences adoption intention. The proposed FinTech adoption model could contribute to information technology (IT) adoption research by extending the UTAUT in which individuals’ performance expectancy and effort expectancy affect their adoption intention indirectly through perceived value. Finally, the implications of the proposed new model for future research and FinTech practice are discussed.
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spelling doaj.art-37c6cefe658c474d85b792a37e34e03c2023-11-22T11:31:16ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762021-06-011651893191110.3390/jtaer16050106Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived RiskJianli Xie0Liying Ye1Wei Huang2Min Ye3Department of Information Management, School of Management, Xi’an Jiaotong University, No. 28 Xianning West Road, Xi’an 710049, ChinaCollege of Business, Southern University of Science and Technology, No. 1088 Xueyuan Avenue, Nanshan District, Shenzhen 518055, ChinaCollege of Business, Southern University of Science and Technology, No. 1088 Xueyuan Avenue, Nanshan District, Shenzhen 518055, ChinaDepartment of Information Management, School of Management, Xi’an Jiaotong University, No. 28 Xianning West Road, Xi’an 710049, ChinaFinTech platforms are one of the most important elements in the rapidly digitized world’s economy. This study investigates the factors that affected individuals’ acceptance of FinTech services, especially on internet wealth management platforms. The current research extends the unified theory of acceptance and use of technology (UTAUT) published by MIS Quarterly with integrated financial consumption attributes (i.e., perceived value and perceived risk) alongside the core construct of UTAUT. Data were collected from an established survey company. The empirical results indicate that perceived value, perceived risk, and social influence are strongly related to individuals’ FinTech adoption intention, whereas performance expectancy, effort expectancy, and perceived risk affect individuals’ perceived value, which in turn influences adoption intention. The proposed FinTech adoption model could contribute to information technology (IT) adoption research by extending the UTAUT in which individuals’ performance expectancy and effort expectancy affect their adoption intention indirectly through perceived value. Finally, the implications of the proposed new model for future research and FinTech practice are discussed.https://www.mdpi.com/0718-1876/16/5/106FinTech platformIT adoptionUTAUTperceived valueperceived risk
spellingShingle Jianli Xie
Liying Ye
Wei Huang
Min Ye
Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
Journal of Theoretical and Applied Electronic Commerce Research
FinTech platform
IT adoption
UTAUT
perceived value
perceived risk
title Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
title_full Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
title_fullStr Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
title_full_unstemmed Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
title_short Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
title_sort understanding fintech platform adoption impacts of perceived value and perceived risk
topic FinTech platform
IT adoption
UTAUT
perceived value
perceived risk
url https://www.mdpi.com/0718-1876/16/5/106
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AT minye understandingfintechplatformadoptionimpactsofperceivedvalueandperceivedrisk