An Insight into Green Practices followed in the Indian Hotel industry.
The study measures the consumer’s attitude and behavioral practices relating to the use of green practice in the Indian hotel industry. The methodology employed was quantitative and use was made of a structured questionnaire followed by secondary research. Convenience sampling was utilized. The stud...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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AfricaJournals
2018-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_1_vol_7_1__2018.pdf |
| _version_ | 1817992854294757376 |
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| author | Ridhima Sharma Mr. Deepak Yadav Mehek Sharma |
| author_facet | Ridhima Sharma Mr. Deepak Yadav Mehek Sharma |
| author_sort | Ridhima Sharma |
| collection | DOAJ |
| description | The study measures the consumer’s attitude and behavioral practices relating to the use of green practice in the Indian hotel industry. The methodology employed was quantitative and use was made of a structured questionnaire followed by secondary research. Convenience sampling was utilized. The study was conducted in Delhi and Delhi NCR. Factor analysis and correlation was used to measure the consumers’ attitudes and behaviors. Consumers availing themselves of hotel services are very
particular about the environmental practices followed by their chosen property. They tend to stay in hotels which have adopted green practices in their operations but are also concerned about the service quality that is offered. Consumers were found to be unwilling to pay extra for green practices to be adopted. The hotel industry will be required to make an investment in green practices which are considered to be environmental friendly. The government should acknowledge these practices and
motivate the hotels by offering them incentives or benefits such as for example, tax deductions. The study measured consumer behaviour towards green practice availability. The hotel industry is required to follow a business model that must of necessity be in line with the goal of sustainable development so that hotels can sustain themselves in the long run. They are required and urged to employ green practices as their preferred working model. |
| first_indexed | 2024-04-14T01:31:40Z |
| format | Article |
| id | doaj.art-37f703eb2c26497cbb2aa6b01a2ac0df |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-04-14T01:31:40Z |
| publishDate | 2018-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-37f703eb2c26497cbb2aa6b01a2ac0df2022-12-22T02:20:09ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2018-01-0171An Insight into Green Practices followed in the Indian Hotel industry.Ridhima Sharma0Mr. Deepak Yadav1Mehek Sharma2Assistant Professor School of Business Studies VIPS, IP UniversityAssistant Professor Chandigarh College of Hospitality CGC, LandranSchool of Business Studies VIPS, IP UniversityThe study measures the consumer’s attitude and behavioral practices relating to the use of green practice in the Indian hotel industry. The methodology employed was quantitative and use was made of a structured questionnaire followed by secondary research. Convenience sampling was utilized. The study was conducted in Delhi and Delhi NCR. Factor analysis and correlation was used to measure the consumers’ attitudes and behaviors. Consumers availing themselves of hotel services are very particular about the environmental practices followed by their chosen property. They tend to stay in hotels which have adopted green practices in their operations but are also concerned about the service quality that is offered. Consumers were found to be unwilling to pay extra for green practices to be adopted. The hotel industry will be required to make an investment in green practices which are considered to be environmental friendly. The government should acknowledge these practices and motivate the hotels by offering them incentives or benefits such as for example, tax deductions. The study measured consumer behaviour towards green practice availability. The hotel industry is required to follow a business model that must of necessity be in line with the goal of sustainable development so that hotels can sustain themselves in the long run. They are required and urged to employ green practices as their preferred working model.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_1_vol_7_1__2018.pdfGreen practicesconsumer behaviourhotel industryIndiaeco-friendlyconservation |
| spellingShingle | Ridhima Sharma Mr. Deepak Yadav Mehek Sharma An Insight into Green Practices followed in the Indian Hotel industry. African Journal of Hospitality, Tourism and Leisure Green practices consumer behaviour hotel industry India eco-friendly conservation |
| title | An Insight into Green Practices followed in the Indian Hotel industry. |
| title_full | An Insight into Green Practices followed in the Indian Hotel industry. |
| title_fullStr | An Insight into Green Practices followed in the Indian Hotel industry. |
| title_full_unstemmed | An Insight into Green Practices followed in the Indian Hotel industry. |
| title_short | An Insight into Green Practices followed in the Indian Hotel industry. |
| title_sort | insight into green practices followed in the indian hotel industry |
| topic | Green practices consumer behaviour hotel industry India eco-friendly conservation |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_1_vol_7_1__2018.pdf |
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