“You Cannot Hide Forever Luke”: Understanding the Strategic Use of Sustainability Disclosure in the Short and Long Term

This study investigates the relationships among firms’ sustainability disclosure, sustainability performance, and financial performance. Based on legitimacy theory and signaling theory, it argues that sustainability disclosure participates in two distinct mechanisms: a conformity mechanism through w...

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Main Authors: Samuel Touboul, Asli Kozan
Format: Article
Language:English
Published: Association International de Management Stratégique (AIMS) 2020-03-01
Series:M@n@gement
Subjects:
Online Access:https://management-aims.com/index.php/mgmt/article/view/4427/10193
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author Samuel Touboul
Asli Kozan
author_facet Samuel Touboul
Asli Kozan
author_sort Samuel Touboul
collection DOAJ
description This study investigates the relationships among firms’ sustainability disclosure, sustainability performance, and financial performance. Based on legitimacy theory and signaling theory, it argues that sustainability disclosure participates in two distinct mechanisms: a conformity mechanism through which disclosure shows conformity to the norms and a revelation mechanism through which disclosure reveals or hides a firm’s achieved degree of sustainability. In an attempt to contrast and reconcile the two mechanisms, the study assesses their impact on financial performance in the short and long term. Hypotheses are tested using longitudinal data (2002–2010), which cover 10,814 observations of firms from major indexes of stock exchanges worldwide. The results show that the conformity mechanism is effective in both the short and long terms, whereas the revelation mechanism is only effective in the short term. As a consequence, firms with poor sustainability performance may hide their detrimental impact and achieve higher financial performance in the short term by limiting their disclosure but not in the long term in which their lack of conformity is punished. In the long term, only conformity to the norms of disclosure leads to higher financial performance, even in the case of poor sustainability results.
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spelling doaj.art-3813b4b656af4620bbc19936cf0a28db2022-12-22T00:50:58ZengAssociation International de Management Stratégique (AIMS)M@n@gement1286-46922020-03-0123111910.37725/mgmt.v23.44274427“You Cannot Hide Forever Luke”: Understanding the Strategic Use of Sustainability Disclosure in the Short and Long TermSamuel Touboul0Asli Kozan1Society and Organizations Research Center, HEC Paris, FranceDepartment of Strategy and Management, IPAG Business School, Paris, FranceThis study investigates the relationships among firms’ sustainability disclosure, sustainability performance, and financial performance. Based on legitimacy theory and signaling theory, it argues that sustainability disclosure participates in two distinct mechanisms: a conformity mechanism through which disclosure shows conformity to the norms and a revelation mechanism through which disclosure reveals or hides a firm’s achieved degree of sustainability. In an attempt to contrast and reconcile the two mechanisms, the study assesses their impact on financial performance in the short and long term. Hypotheses are tested using longitudinal data (2002–2010), which cover 10,814 observations of firms from major indexes of stock exchanges worldwide. The results show that the conformity mechanism is effective in both the short and long terms, whereas the revelation mechanism is only effective in the short term. As a consequence, firms with poor sustainability performance may hide their detrimental impact and achieve higher financial performance in the short term by limiting their disclosure but not in the long term in which their lack of conformity is punished. In the long term, only conformity to the norms of disclosure leads to higher financial performance, even in the case of poor sustainability results.https://management-aims.com/index.php/mgmt/article/view/4427/10193sustainability disclosuresustainability performancefinancial performanceconformity mechanismrevelation mechanism
spellingShingle Samuel Touboul
Asli Kozan
“You Cannot Hide Forever Luke”: Understanding the Strategic Use of Sustainability Disclosure in the Short and Long Term
M@n@gement
sustainability disclosure
sustainability performance
financial performance
conformity mechanism
revelation mechanism
title “You Cannot Hide Forever Luke”: Understanding the Strategic Use of Sustainability Disclosure in the Short and Long Term
title_full “You Cannot Hide Forever Luke”: Understanding the Strategic Use of Sustainability Disclosure in the Short and Long Term
title_fullStr “You Cannot Hide Forever Luke”: Understanding the Strategic Use of Sustainability Disclosure in the Short and Long Term
title_full_unstemmed “You Cannot Hide Forever Luke”: Understanding the Strategic Use of Sustainability Disclosure in the Short and Long Term
title_short “You Cannot Hide Forever Luke”: Understanding the Strategic Use of Sustainability Disclosure in the Short and Long Term
title_sort you cannot hide forever luke understanding the strategic use of sustainability disclosure in the short and long term
topic sustainability disclosure
sustainability performance
financial performance
conformity mechanism
revelation mechanism
url https://management-aims.com/index.php/mgmt/article/view/4427/10193
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