How bookies make your money
UK bookies (bookmakers) herd geographically in less-affluent areas. The present work shows that UK bookies also herd with the special bets that they advertise to consumers, both in their shop window advertising and on TV adverts as shown to millions of viewers. I report an observational study of bet...
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2015-05-01
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| Series: | Judgment and Decision Making |
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| Online Access: | http://journal.sjdm.org/14/141026a/jdm141026a.pdf |