| Summary: | Assessment of the potential of tourist and recreational clusters and objects of tourist activity remains relevant and still
underdeveloped direction in tourism. The article aims to consider the peculiarities of the formation of the regional protentional of
tourist and recreational clusters of the member state of the European Union. The methodological paradigm of the formation of
potential of tourist and recreational clusters and a technique of its estimation based on systematics of tools and components,
which essentially expand a network of the tourist and recreational industry, are substantiated. Methods of hierarchical
classification were used. Results and interpretation of the study consists of the components of the competitiveness index for
determining the regional level of potential of tourist and recreation clusters in countries in the areas of travel and tourism are
presented. Indicators of competitiveness of the regional potential of tourist and recreational clusters are determined. The indicator
of the integrated level of efficiency of the formation of regional protentional of tourist and recreational clusters offered. The
number of tourists and recreational clusters on the EU member states has been determined. The share of regional potential of
tourism and recreation clusters in terms of their total contribution to national income is calculated, as well as the average growth
of national income from the projected value of regional potential of tourists and recreation clusters in EU member states.
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