Cultural Heritage Based Marketing Mix in Majapahit Bejijong Village, Trowulan, Mojokerto, East Java

Cultural Heritage Based Marketing Mix in Majapahit Bejijong Village, Trowulan, Mojokerto, East Java

The tourism industry continues to grow at increasingly higher levels of competition, so marketing is needed. The Bejijong Majapahit Village Tourism Village, which has several tourist attractions in the form of Majapahit Kingdom heritage, such as Brahu Temple, Siti Inggil, Majapahit Village, and Maj...

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Bibliographic Details
Main Authors: Ilmiatus Sholikhah, Ni Ketut Arismayanti, Ni Made Sofia Wijaya
Format: Article
Language:English
Published: cita konsultindo 2024-02-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Cultural heritage tourism village
Marketing Strategy
SWOT
Online Access:https://ajmesc.com/index.php/ajmesc/article/view/697

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