A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran
Building retailer equity increases revenue and profitability by insulating retailers from competitors. Store image is the basis of retailer equity, but extant literature offers little in sight in to the empirical research which takes store image dimensions as antecedents of retailer equity. This pap...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2012-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_28566_1c00180fffdf62a7dc002e611603d64e.pdf |
| _version_ | 1818033946870415360 |
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| author | Abdolhamid Ebrahimi Hossein Safarzadeh Maryam Javidihagh |
| author_facet | Abdolhamid Ebrahimi Hossein Safarzadeh Maryam Javidihagh |
| author_sort | Abdolhamid Ebrahimi |
| collection | DOAJ |
| description | Building retailer equity increases revenue and profitability by insulating retailers from competitors. Store image is the basis of retailer equity, but extant literature offers little in sight in to the empirical research which takes store image dimensions as antecedents of retailer equity. This paper establishes a theoretical and empirical basis that shows the impact of selected store image dimensions on retailer equity .This article propose a conceptual frame work in which store image dimensions are related to three dimensions of retailer equity, i.e., retailer awareness, retailer associations, retailer perceived quality. These dimensions are then related to retailer loyalty. The empirical tests using a structural equation model support the research hypotheses. The results indicate the positive effect of convenience, perceived price, physical facilities, employee service and institutional factors on retailer equity. |
| first_indexed | 2024-12-10T06:31:21Z |
| format | Article |
| id | doaj.art-3881c876d05448c68521e0454a516a0b |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-12-10T06:31:21Z |
| publishDate | 2012-09-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-3881c876d05448c68521e0454a516a0b2022-12-22T01:59:03ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912012-09-01413193410.22059/jibm.2012.2856628566A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in TehranAbdolhamid Ebrahimi0Hossein Safarzadeh1Maryam Javidihagh2دانشیار دانشگاه علامه طباطبایی، دانشکده مدیریت، تهران، ایراناستادیار دانشگاه آزاد اسلامی واحد تهران مرکزی، ایرانکارشناس ارشد مدیریت بازرگانی، دانشگاه آزاد اسلامی واحد تهران مرکزی، ایرانBuilding retailer equity increases revenue and profitability by insulating retailers from competitors. Store image is the basis of retailer equity, but extant literature offers little in sight in to the empirical research which takes store image dimensions as antecedents of retailer equity. This paper establishes a theoretical and empirical basis that shows the impact of selected store image dimensions on retailer equity .This article propose a conceptual frame work in which store image dimensions are related to three dimensions of retailer equity, i.e., retailer awareness, retailer associations, retailer perceived quality. These dimensions are then related to retailer loyalty. The empirical tests using a structural equation model support the research hypotheses. The results indicate the positive effect of convenience, perceived price, physical facilities, employee service and institutional factors on retailer equity.https://jibm.ut.ac.ir/article_28566_1c00180fffdf62a7dc002e611603d64e.pdfChain storesConsumer behaviorRetailer EquityRetailingStore Image |
| spellingShingle | Abdolhamid Ebrahimi Hossein Safarzadeh Maryam Javidihagh A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran مدیریت بازرگانی Chain stores Consumer behavior Retailer Equity Retailing Store Image |
| title | A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran |
| title_full | A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran |
| title_fullStr | A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran |
| title_full_unstemmed | A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran |
| title_short | A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran |
| title_sort | survey of the impact of store image dimensions on retailer equity of chain stores customers refah shahrvand and hyper star in tehran |
| topic | Chain stores Consumer behavior Retailer Equity Retailing Store Image |
| url | https://jibm.ut.ac.ir/article_28566_1c00180fffdf62a7dc002e611603d64e.pdf |
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