A Case Study on Applications of the Hook Model in Software Products
The Hook model is used in digital products to engage and retain users through the mechanism of habit formation. This paper explores the use of Hook model techniques in two mobile applications, one being a popular taxi service (Uber taxi) and the other a social network (Instagram). The goal of this p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-05-01
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| Series: | Software |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2674-113X/2/2/14 |
| _version_ | 1797592556648792064 |
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| author | Elena Lukyanchikova Nursultan Askarbekuly Hamna Aslam Manuel Mazzara |
| author_facet | Elena Lukyanchikova Nursultan Askarbekuly Hamna Aslam Manuel Mazzara |
| author_sort | Elena Lukyanchikova |
| collection | DOAJ |
| description | The Hook model is used in digital products to engage and retain users through the mechanism of habit formation. This paper explores the use of Hook model techniques in two mobile applications, one being a popular taxi service (Uber taxi) and the other a social network (Instagram). The goal of this paper is to explore the Hook cycle patterns in the two products, and to identify commonalities and differences in how they are applied. Our results suggest that Hook cycle patterns appear with similar frequency; however, Instagram includes more internal <i>Trigger</i> calls. Uber uses fewer triggers to encourage usage, most probably because users already have a specific need for the application. For the same reason, Uber has less opportunity to fail in the reward delivery, while Instagram can use the failure (in providing a reward) as another trigger if the usage habit is already established. In addition, we introduce two types of Hook cycle patterns: internal (within a single use case) and external (transition between use cases). The insights obtained through the case studies serve as a practical reference for developing engaging and retention-focused applications. |
| first_indexed | 2024-03-11T01:55:47Z |
| format | Article |
| id | doaj.art-38a347c7771a4d37b5590e01db34f76b |
| institution | Directory Open Access Journal |
| issn | 2674-113X |
| language | English |
| last_indexed | 2024-03-11T01:55:47Z |
| publishDate | 2023-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Software |
| spelling | doaj.art-38a347c7771a4d37b5590e01db34f76b2023-11-18T12:38:13ZengMDPI AGSoftware2674-113X2023-05-012229230910.3390/software2020014A Case Study on Applications of the Hook Model in Software ProductsElena Lukyanchikova0Nursultan Askarbekuly1Hamna Aslam2Manuel Mazzara3Software Engineering Institute, Innopolis University, 420500 Innopolis, Tatarstan, RussiaSoftware Engineering Institute, Innopolis University, 420500 Innopolis, Tatarstan, RussiaSoftware Engineering Institute, Innopolis University, 420500 Innopolis, Tatarstan, RussiaSoftware Engineering Institute, Innopolis University, 420500 Innopolis, Tatarstan, RussiaThe Hook model is used in digital products to engage and retain users through the mechanism of habit formation. This paper explores the use of Hook model techniques in two mobile applications, one being a popular taxi service (Uber taxi) and the other a social network (Instagram). The goal of this paper is to explore the Hook cycle patterns in the two products, and to identify commonalities and differences in how they are applied. Our results suggest that Hook cycle patterns appear with similar frequency; however, Instagram includes more internal <i>Trigger</i> calls. Uber uses fewer triggers to encourage usage, most probably because users already have a specific need for the application. For the same reason, Uber has less opportunity to fail in the reward delivery, while Instagram can use the failure (in providing a reward) as another trigger if the usage habit is already established. In addition, we introduce two types of Hook cycle patterns: internal (within a single use case) and external (transition between use cases). The insights obtained through the case studies serve as a practical reference for developing engaging and retention-focused applications.https://www.mdpi.com/2674-113X/2/2/14human–computer interactionpersuasive technologyhabit-forming productshook modelInstagramUber |
| spellingShingle | Elena Lukyanchikova Nursultan Askarbekuly Hamna Aslam Manuel Mazzara A Case Study on Applications of the Hook Model in Software Products Software human–computer interaction persuasive technology habit-forming products hook model Uber |
| title | A Case Study on Applications of the Hook Model in Software Products |
| title_full | A Case Study on Applications of the Hook Model in Software Products |
| title_fullStr | A Case Study on Applications of the Hook Model in Software Products |
| title_full_unstemmed | A Case Study on Applications of the Hook Model in Software Products |
| title_short | A Case Study on Applications of the Hook Model in Software Products |
| title_sort | case study on applications of the hook model in software products |
| topic | human–computer interaction persuasive technology habit-forming products hook model Uber |
| url | https://www.mdpi.com/2674-113X/2/2/14 |
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