A Case Study on Applications of the Hook Model in Software Products
The Hook model is used in digital products to engage and retain users through the mechanism of habit formation. This paper explores the use of Hook model techniques in two mobile applications, one being a popular taxi service (Uber taxi) and the other a social network (Instagram). The goal of this p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-05-01
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| Series: | Software |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2674-113X/2/2/14 |