Change Management for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era

In the era of globalization and digitalization, change is inevitable in all fields, including MSMEs. MSMEs have a vital role in economic growth, but digital change brings new challenges. This research aims to evaluate change management in the context of digital MSMEs, focusing on the urgency of imp...

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Main Author: Sri Djatnika Sya'diah
Format: Article
Language:English
Published: cita konsultindo 2024-03-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Online Access:http://www.ajmesc.com/index.php/ajmesc/article/view/663
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author Sri Djatnika Sya'diah
author_facet Sri Djatnika Sya'diah
author_sort Sri Djatnika Sya'diah
collection DOAJ
description In the era of globalization and digitalization, change is inevitable in all fields, including MSMEs. MSMEs have a vital role in economic growth, but digital change brings new challenges. This research aims to evaluate change management in the context of digital MSMEs, focusing on the urgency of implementation, the change process, and triggering and inhibiting factors. The literature study method was used to collect data from related literature. Change management in MSMEs involves adaptation to changes in technology, markets, and the business environment. The stages of change involve decision, preparation, launch, implementation, and continuation. Internal and external factors influence the change process, with owner/manager characteristics, type of business, resources, customer demand, competition, innovation, and use of data being key. Principles for initiating change include assessing readiness, identifying strategic direction, rollout, implementation, and continuation. Awareness of the importance of change management in the digital era is the key to survival and development for MSMEs.
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spelling doaj.art-38a397130a2c41eb97ca516f1c56e0492024-03-27T07:30:04Zengcita konsultindoAsian Journal of Management, Entrepreneurship and Social Science2808-73992024-03-01402Change Management for Micro, Small, and Medium Enterprises (MSMEs) in the Digital EraSri Djatnika Sya'diah0Padjadjaran University In the era of globalization and digitalization, change is inevitable in all fields, including MSMEs. MSMEs have a vital role in economic growth, but digital change brings new challenges. This research aims to evaluate change management in the context of digital MSMEs, focusing on the urgency of implementation, the change process, and triggering and inhibiting factors. The literature study method was used to collect data from related literature. Change management in MSMEs involves adaptation to changes in technology, markets, and the business environment. The stages of change involve decision, preparation, launch, implementation, and continuation. Internal and external factors influence the change process, with owner/manager characteristics, type of business, resources, customer demand, competition, innovation, and use of data being key. Principles for initiating change include assessing readiness, identifying strategic direction, rollout, implementation, and continuation. Awareness of the importance of change management in the digital era is the key to survival and development for MSMEs. http://www.ajmesc.com/index.php/ajmesc/article/view/663Change ManagementMSMEsDigital Era
spellingShingle Sri Djatnika Sya'diah
Change Management for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era
Asian Journal of Management, Entrepreneurship and Social Science
Change Management
MSMEs
Digital Era
title Change Management for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era
title_full Change Management for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era
title_fullStr Change Management for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era
title_full_unstemmed Change Management for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era
title_short Change Management for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era
title_sort change management for micro small and medium enterprises msmes in the digital era
topic Change Management
MSMEs
Digital Era
url http://www.ajmesc.com/index.php/ajmesc/article/view/663
work_keys_str_mv AT sridjatnikasyadiah changemanagementformicrosmallandmediumenterprisesmsmesinthedigitalera