ASPECTS REGARDING THE USE OF OXYTOCIN IN MARKETING
The main purpose of the marketing activity is to convince consumers to purchase a good or service or to adopt a certain behavior. Companies make significant investments in this marketing activity aimed at persuading people to take action. We know on a scientific basis much of what lies behind consu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University Publishing House
2023-06-01
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| Series: | Challenges of the Knowledge Society |
| Subjects: | |
| Online Access: | http://cks.univnt.ro/download/cks_2023_articles%252F5_CKS_2023_ECONOMIC_SCIENCES%252FCKS_2023_ECONOMIC_SCIENCES_012.pdf |