Technical use stated preference: a study in residential sector for college students

In a dynamic and competitive market for a product or service to be chosen, it is very important to understand the needs of consumers. Some market research techniques are recommended to investigate consumer preferences. This paper reports on research of declared preference, with specific application...

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Bibliographic Details
Main Authors: Cláudio Sonaglio Albano, Marcelo Xavier Guterres, Thaisa Moreira
Format: Article
Language:English
Published: Universidade Estadual Paulista 2018-06-01
Series:GEPROS: Gestão da Produção, Operações e Sistemas
Subjects:
Online Access:http://revista.feb.unesp.br/index.php/gepros/article/view/1860

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