FACTORS AFFECTING THE SATISFACTION OF CUSTOMERS BUYING FOOD WITH LAST-MILE DELIVERY SERVICE ON E-COMMERCE PLATFORM IN VIETNAM [FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN YANG MEMBELI MAKANAN DENGAN LAYANAN PENGIRIMAN LAST-MILE PADA PLATFORM E-COMMERCE DI VIETNAM]

FACTORS AFFECTING THE SATISFACTION OF CUSTOMERS BUYING FOOD WITH LAST-MILE DELIVERY SERVICE ON E-COMMERCE PLATFORM IN VIETNAM [FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN YANG MEMBELI MAKANAN DENGAN LAYANAN PENGIRIMAN LAST-MILE PADA PLATFORM E-COMMERCE DI VIETNAM]

The study aims to explore specific factors that affecting the satisfaction of customers buying food with last- mile delivery service on e-commerce platform in Vietnam. The authors develop a research model consisting of 5 independent variables: service capacity of the transport unit, complaint and re...

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Bibliographic Details
Main Authors: Nhung Thi Hong Le, Phuong Mai Le, Huyen Thi Nguyen
Format: Article
Language:English
Published: Universitas Pelita Harapan 2023-09-01
Series:DeReMa (Development Research of Management): Jurnal Manajemen
Subjects:
food
last mile delivery
online purchase
satisfaction
Online Access:https://ojs.uph.edu/index.php/DJM/article/view/7257

Internet

https://ojs.uph.edu/index.php/DJM/article/view/7257

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