Choosing with confidence: Self-efficacy and preferences for choice

Previous research on the role of choice set size in decision making has focused on decision outcomes and satisfaction. In contrast, little is known about interindividual differences in preferences for larger versus smaller choice sets, let alone the causes of such differences. Drawing on self-effica...

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Main Authors: Andrew E. Reed, Joseph A. Mikels, Corinna E. Löckenhoff
Format: Article
Language:English
Published: Cambridge University Press 2012-03-01
Series:Judgment and Decision Making
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1930297500003004/type/journal_article
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author Andrew E. Reed
Joseph A. Mikels
Corinna E. Löckenhoff
author_facet Andrew E. Reed
Joseph A. Mikels
Corinna E. Löckenhoff
author_sort Andrew E. Reed
collection DOAJ
description Previous research on the role of choice set size in decision making has focused on decision outcomes and satisfaction. In contrast, little is known about interindividual differences in preferences for larger versus smaller choice sets, let alone the causes of such differences. Drawing on self-efficacy theory, two studies examined the role of decision-making self-efficacy in preferences for choice. Using a correlational approach, Study 1 (n = 89) found that decision-making self-efficacy was positively associated with preferences for choice across a range of consumer decisions. This association was found both between- and within-subjects. Study 2 (n = 65) experimentally manipulated decision-making self-efficacy for an incentive-compatible choice among photo printers. Preferences for choice and pre-choice information seeking were significantly lower in a low-efficacy condition compared to a high-efficacy condition and a control group. Future research directions and implications for decision-making theory and public policy are discussed.
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spelling doaj.art-38dbdeb4a4e742a385931ba58c561bfe2023-09-03T14:02:45ZengCambridge University PressJudgment and Decision Making1930-29752012-03-01717318010.1017/S1930297500003004Choosing with confidence: Self-efficacy and preferences for choiceAndrew E. Reed0Joseph A. Mikels1Corinna E. Löckenhoff2Department of Psychology, Jordan Hall Building 420, Stanford University, CA 94305Department of Psychology, DePaul UniversityDepartment of Human Development, Cornell UniversityPrevious research on the role of choice set size in decision making has focused on decision outcomes and satisfaction. In contrast, little is known about interindividual differences in preferences for larger versus smaller choice sets, let alone the causes of such differences. Drawing on self-efficacy theory, two studies examined the role of decision-making self-efficacy in preferences for choice. Using a correlational approach, Study 1 (n = 89) found that decision-making self-efficacy was positively associated with preferences for choice across a range of consumer decisions. This association was found both between- and within-subjects. Study 2 (n = 65) experimentally manipulated decision-making self-efficacy for an incentive-compatible choice among photo printers. Preferences for choice and pre-choice information seeking were significantly lower in a low-efficacy condition compared to a high-efficacy condition and a control group. Future research directions and implications for decision-making theory and public policy are discussed.https://www.cambridge.org/core/product/identifier/S1930297500003004/type/journal_articlechoicedecision makingself-efficacyindividual differencesconsumer decisions
spellingShingle Andrew E. Reed
Joseph A. Mikels
Corinna E. Löckenhoff
Choosing with confidence: Self-efficacy and preferences for choice
Judgment and Decision Making
choice
decision making
self-efficacy
individual differences
consumer decisions
title Choosing with confidence: Self-efficacy and preferences for choice
title_full Choosing with confidence: Self-efficacy and preferences for choice
title_fullStr Choosing with confidence: Self-efficacy and preferences for choice
title_full_unstemmed Choosing with confidence: Self-efficacy and preferences for choice
title_short Choosing with confidence: Self-efficacy and preferences for choice
title_sort choosing with confidence self efficacy and preferences for choice
topic choice
decision making
self-efficacy
individual differences
consumer decisions
url https://www.cambridge.org/core/product/identifier/S1930297500003004/type/journal_article
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