Does Discount Matter in Indonesia e-Wallet Race? A Qualitative Study on Generation Z e-Wallet Preferences During Pandemics

Does Discount Matter in Indonesia e-Wallet Race? A Qualitative Study on Generation Z e-Wallet Preferences During Pandemics

The research aimed to examine the intention of Generation Z when using e-wallet for payments and the influence of discounts towards using e-wallet in the time of pandemics. The research used the qualitative method with total data of 22 students, collected using in-depth interviews through WhatsApp f...

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Bibliographic Details
Main Authors: Arum Prasasti, Fatwah Inna Aulisaina, Muhamad Arif Rahman Hakim
Format: Article
Language:English
Published: Bina Nusantara University 2021-03-01
Series:Journal the Winners
Subjects:
e-wallet
digital payments
discounts
consumer preference
consumer intention
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/7019

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