Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi)
This study aims to explore the reasons behind the low-level purchases of compulsory earthquake insurance policies in Turkey. Based on online surveys with 667 people the findings of the study point out that there is a major communications gap to be filled in by the authorities and the insurance co...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2016-08-01
|
| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.cbu.edu.tr/yonetimekonomi/dergi/pdf/C23S22016/389-407.pdf |
| Summary: | This study aims to explore the reasons behind the low-level purchases of compulsory
earthquake insurance policies in Turkey. Based on online surveys with 667 people the findings of
the study point out that there is a major communications gap to be filled in by the authorities and
the insurance companies. The findings of the study also show that in addition to the demographic
variables the personality characteristics of people also influence the attitude towards and the
purchasing of compulsory earthquake insurance policies |
|---|---|
| ISSN: | 1302-0064 1302-0064 |