Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi)
This study aims to explore the reasons behind the low-level purchases of compulsory earthquake insurance policies in Turkey. Based on online surveys with 667 people the findings of the study point out that there is a major communications gap to be filled in by the authorities and the insurance co...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2016-08-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.cbu.edu.tr/yonetimekonomi/dergi/pdf/C23S22016/389-407.pdf |
| _version_ | 1797905734328909824 |
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| author | Gülnil AYDIN Erdoğan KOÇ* |
| author_facet | Gülnil AYDIN Erdoğan KOÇ* |
| author_sort | Gülnil AYDIN |
| collection | DOAJ |
| description | This study aims to explore the reasons behind the low-level purchases of compulsory
earthquake insurance policies in Turkey. Based on online surveys with 667 people the findings of
the study point out that there is a major communications gap to be filled in by the authorities and
the insurance companies. The findings of the study also show that in addition to the demographic
variables the personality characteristics of people also influence the attitude towards and the
purchasing of compulsory earthquake insurance policies |
| first_indexed | 2024-04-10T10:09:56Z |
| format | Article |
| id | doaj.art-38ea625215af463d95a53f5b16f92536 |
| institution | Directory Open Access Journal |
| issn | 1302-0064 1302-0064 |
| language | deu |
| last_indexed | 2024-04-10T10:09:56Z |
| publishDate | 2016-08-01 |
| publisher | Celal Bayar University |
| record_format | Article |
| series | Yönetim ve Ekonomi |
| spelling | doaj.art-38ea625215af463d95a53f5b16f925362023-02-15T16:22:13ZdeuCelal Bayar UniversityYönetim ve Ekonomi1302-00641302-00642016-08-0123238940710.18657/yecbu.81769Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi)Gülnil AYDINErdoğan KOÇ*This study aims to explore the reasons behind the low-level purchases of compulsory earthquake insurance policies in Turkey. Based on online surveys with 667 people the findings of the study point out that there is a major communications gap to be filled in by the authorities and the insurance companies. The findings of the study also show that in addition to the demographic variables the personality characteristics of people also influence the attitude towards and the purchasing of compulsory earthquake insurance policieshttp://www2.cbu.edu.tr/yonetimekonomi/dergi/pdf/C23S22016/389-407.pdfSocial MarketingAttitudeRisk PerceptionPersonality CharacteristicsEarthquake InsuranceTurkey |
| spellingShingle | Gülnil AYDIN Erdoğan KOÇ* Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi) Yönetim ve Ekonomi Social Marketing Attitude Risk Perception Personality Characteristics Earthquake Insurance Turkey |
| title | Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi) |
| title_full | Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi) |
| title_fullStr | Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi) |
| title_full_unstemmed | Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi) |
| title_short | Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi) |
| title_sort | social marketing analysis of attitude toward compulsory earthquake insurance in turkey turkiye de zorunlu deprem sigortasina yonelik tutumun sosyal pazarlama kapsaminda analizi |
| topic | Social Marketing Attitude Risk Perception Personality Characteristics Earthquake Insurance Turkey |
| url | http://www2.cbu.edu.tr/yonetimekonomi/dergi/pdf/C23S22016/389-407.pdf |
| work_keys_str_mv | AT gulnilaydin socialmarketinganalysisofattitudetowardcompulsoryearthquakeinsuranceinturkeyturkiyedezorunludepremsigortasınayoneliktutumunsosyalpazarlamakapsamındaanalizi AT erdogankoc socialmarketinganalysisofattitudetowardcompulsoryearthquakeinsuranceinturkeyturkiyedezorunludepremsigortasınayoneliktutumunsosyalpazarlamakapsamındaanalizi |