PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA
This study aims to determine the income and marketing strategies of melon farmers in Seluma Regency. The study was conducted in July 2019. The population in this study amounted to 20 melon farmers. The type of data used in this study are primary data and secondary data. Data analysis methods used in...
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| Format: | Article |
| Language: | English |
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Unived Press
2020-05-01
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| Series: | Agritepa |
| Subjects: | |
| Online Access: | https://jurnal.unived.ac.id/index.php/agritepa/article/view/999 |
| _version_ | 1797334324585955328 |
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| author | Wahyudi Wahyudi Evi Andriani Ana Nurmelia Mujiono Mujiono |
| author_facet | Wahyudi Wahyudi Evi Andriani Ana Nurmelia Mujiono Mujiono |
| author_sort | Wahyudi Wahyudi |
| collection | DOAJ |
| description | This study aims to determine the income and marketing strategies of melon farmers in Seluma Regency. The study was conducted in July 2019. The population in this study amounted to 20 melon farmers. The type of data used in this study are primary data and secondary data. Data analysis methods used in this study are quantitative analysis and qualitative analysis. Quantitative analysis is used to calculate the level of income of melon cultivation with the calculation of farm income analysis. Meanwhile, qualitative analysis is used to determine the development strategy of melon cultivation using SWOT analysis.
From this research, the average income of melon farmers in Seluma District was Rp 9,835,112,500 with an income of Rp 13,527,800,000 and expenditure costs of Rp 3,692,687,500. The strategy used in improving the marketing of melons is to sell melons with various processed variants of melons, marketing melons can be done with a partnership system, creating special transportation facilities in the process of melon distribution and increasing sales by adding product innovation
Keywords : Melon, Revenue, Marketing strategy |
| first_indexed | 2024-03-08T08:19:11Z |
| format | Article |
| id | doaj.art-391612c15a0c4c3d8cf5ea0646415cda |
| institution | Directory Open Access Journal |
| issn | 2407-1315 2722-1881 |
| language | English |
| last_indexed | 2024-03-08T08:19:11Z |
| publishDate | 2020-05-01 |
| publisher | Unived Press |
| record_format | Article |
| series | Agritepa |
| spelling | doaj.art-391612c15a0c4c3d8cf5ea0646415cda2024-02-02T06:27:35ZengUnived PressAgritepa2407-13152722-18812020-05-0171576910.37676/agritepa.v7i1.999999PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMAWahyudi Wahyudi0Evi Andriani1Ana Nurmelia2Mujiono Mujiono3Program Studi Agribisnis Fakultas Pertanian, Universitas Dehasen BengkuluProgram Studi Agribisnis Fakultas Pertanian, Universitas Dehasen BengkuluProgram Studi Agribisnis Fakultas Pertanian, Universitas Dehasen BengkuluProgram Studi Agribisnis Fakultas Pertanian, Universitas Dehasen BengkuluThis study aims to determine the income and marketing strategies of melon farmers in Seluma Regency. The study was conducted in July 2019. The population in this study amounted to 20 melon farmers. The type of data used in this study are primary data and secondary data. Data analysis methods used in this study are quantitative analysis and qualitative analysis. Quantitative analysis is used to calculate the level of income of melon cultivation with the calculation of farm income analysis. Meanwhile, qualitative analysis is used to determine the development strategy of melon cultivation using SWOT analysis. From this research, the average income of melon farmers in Seluma District was Rp 9,835,112,500 with an income of Rp 13,527,800,000 and expenditure costs of Rp 3,692,687,500. The strategy used in improving the marketing of melons is to sell melons with various processed variants of melons, marketing melons can be done with a partnership system, creating special transportation facilities in the process of melon distribution and increasing sales by adding product innovation Keywords : Melon, Revenue, Marketing strategyhttps://jurnal.unived.ac.id/index.php/agritepa/article/view/999melonrevenuemarketing strategy |
| spellingShingle | Wahyudi Wahyudi Evi Andriani Ana Nurmelia Mujiono Mujiono PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA Agritepa melon revenue marketing strategy |
| title | PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA |
| title_full | PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA |
| title_fullStr | PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA |
| title_full_unstemmed | PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA |
| title_short | PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA |
| title_sort | pendapatan dan strategi pemasaran petani melon di kabupaten seluma |
| topic | melon revenue marketing strategy |
| url | https://jurnal.unived.ac.id/index.php/agritepa/article/view/999 |
| work_keys_str_mv | AT wahyudiwahyudi pendapatandanstrategipemasaranpetanimelondikabupatenseluma AT eviandriani pendapatandanstrategipemasaranpetanimelondikabupatenseluma AT ananurmelia pendapatandanstrategipemasaranpetanimelondikabupatenseluma AT mujionomujiono pendapatandanstrategipemasaranpetanimelondikabupatenseluma |