The indirect strategies of internationalization of companies
The subject of this work are, as mentioned in the title, the indirect strategies of internationalization of companies. The first part talks about the new business environment, the factors that lead to changes and their implications. It is at the same time the business context, which must be taken in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2012-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711201033D.pdf |
| _version_ | 1819061391490809856 |
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| author | Đorđević Momčilo Đorđević Ana |
| author_facet | Đorđević Momčilo Đorđević Ana |
| author_sort | Đorđević Momčilo |
| collection | DOAJ |
| description | The subject of this work are, as mentioned in the title, the indirect strategies of internationalization of companies. The first part talks about the new business environment, the factors that lead to changes and their implications. It is at the same time the business context, which must be taken into consideration that determines the success of companies in the new business environment. In this paper, the emphasis is on company business in international markets, and the selection of appropriate strategies of internationalization, which will be responsible for this new business environment. There are many reasons that are discussed in this paper, and would rather indicate that partners from different countries to accept different strategies, rather than opting for a strategy of export, or a strategy of direct investments abroad. The dynamic technical and technological development, and its universal impact, among other relevant factors, put in the first place the importance of different strategies which is achieved through technology transfer, knowledge and experience whereby the exports, as a classic strategy of involvement in international trade, becomes significantly more difficult. Also, the internationalization of enterprises through direct investment abroad, involves many difficulties related to fitting in a foreign enterprise environment, and a high risk strategy. In addition, there is still a large number of countries do not allow wholly owned foreign enterprises. The paper discusses the value of various indirect internationalization strategy, which may be useful for those domestic companies that are in front of problem the choice of acceptable strategies of internationalization. |
| first_indexed | 2024-12-21T14:42:09Z |
| format | Article |
| id | doaj.art-3919a3e4427840089e00ba4fd1c0c12e |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-21T14:42:09Z |
| publishDate | 2012-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-3919a3e4427840089e00ba4fd1c0c12e2022-12-21T19:00:08ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642012-01-01431334010.5937/markt1201033D0354-34711201033DThe indirect strategies of internationalization of companiesĐorđević Momčilo0Đorđević Ana1University of Kragujevac, Faculty of Economy, Kragujevac, SerbiaVisoka poslovna škola strukovnih studija, Novi SadThe subject of this work are, as mentioned in the title, the indirect strategies of internationalization of companies. The first part talks about the new business environment, the factors that lead to changes and their implications. It is at the same time the business context, which must be taken into consideration that determines the success of companies in the new business environment. In this paper, the emphasis is on company business in international markets, and the selection of appropriate strategies of internationalization, which will be responsible for this new business environment. There are many reasons that are discussed in this paper, and would rather indicate that partners from different countries to accept different strategies, rather than opting for a strategy of export, or a strategy of direct investments abroad. The dynamic technical and technological development, and its universal impact, among other relevant factors, put in the first place the importance of different strategies which is achieved through technology transfer, knowledge and experience whereby the exports, as a classic strategy of involvement in international trade, becomes significantly more difficult. Also, the internationalization of enterprises through direct investment abroad, involves many difficulties related to fitting in a foreign enterprise environment, and a high risk strategy. In addition, there is still a large number of countries do not allow wholly owned foreign enterprises. The paper discusses the value of various indirect internationalization strategy, which may be useful for those domestic companies that are in front of problem the choice of acceptable strategies of internationalization.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711201033D.pdfinternational marketinginternational businessstrategyindirect strategy of internationalizationlicensejoint ventures |
| spellingShingle | Đorđević Momčilo Đorđević Ana The indirect strategies of internationalization of companies Marketing (Beograd. 1991) international marketing international business strategy indirect strategy of internationalization license joint ventures |
| title | The indirect strategies of internationalization of companies |
| title_full | The indirect strategies of internationalization of companies |
| title_fullStr | The indirect strategies of internationalization of companies |
| title_full_unstemmed | The indirect strategies of internationalization of companies |
| title_short | The indirect strategies of internationalization of companies |
| title_sort | indirect strategies of internationalization of companies |
| topic | international marketing international business strategy indirect strategy of internationalization license joint ventures |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711201033D.pdf |
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