Testing the Relationship Between Referral Marketing, Consumer Perception and Brand Loyalty In Ayurvedic Products Amongst Women

Testing the Relationship Between Referral Marketing, Consumer Perception and Brand Loyalty In Ayurvedic Products Amongst Women

Ayurveda is an ancient medical method that uses a variety of floras and herbs in preventing sickness and maintaining healthy lifestyle in the Indian Sub-continent. Women consumers in India prefer to use ayurvedic products to protect themselves against medical disorders, personal care and beauty pro...

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Bibliographic Details
Main Authors: Sakshee Singh, Garima Malik
Format: Article
Language:English
Published: ACHSM 2022-07-01
Series:Asia Pacific Journal of Health Management
Subjects:
Ayurvedic product
referral marketing
brand loyalty
consumer perception
Online Access:https://journal.achsm.org.au/index.php/achsm/article/view/1825

Internet

https://journal.achsm.org.au/index.php/achsm/article/view/1825

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