Few Marketing Tools to Communicate and Promote the Vaccination Campaigns
A health system that is, in its turn, healthfully conceived, implemented and managed, and that ismainly focused on preventing themedical conditions that may alter the population’s health, canhave a major contribution to reducing the costs involved in treating and curing various diseases. Inorder to...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2017-01-01
|
| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2017/Section-IV/12_v3.pdf |
| _version_ | 1818154289222123520 |
|---|---|
| author | Muhcina Silvia Popovici Veronica |
| author_facet | Muhcina Silvia Popovici Veronica |
| author_sort | Muhcina Silvia |
| collection | DOAJ |
| description | A health system that is, in its turn, healthfully conceived, implemented and managed, and that ismainly focused on preventing themedical conditions that may alter the population’s health, canhave a major contribution to reducing the costs involved in treating and curing various diseases. Inorder to achieve this, the health decision makers need to initiate and conduct informationcampaigns for the population, on the subject ofknowing and applying the most suitable illnessprevention methods. In this paper, we aim to present briefly a few of the marketing tools throughwhich the responsible health actors can communicate to various audiences about the advantages ofillness prevention through vaccination campaigns. |
| first_indexed | 2024-12-11T14:24:08Z |
| format | Article |
| id | doaj.art-3938b78da8bf4dc2b7981f8701f87a60 |
| institution | Directory Open Access Journal |
| issn | 2393-3127 2393-3127 |
| language | English |
| last_indexed | 2024-12-11T14:24:08Z |
| publishDate | 2017-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-3938b78da8bf4dc2b7981f8701f87a602022-12-22T01:02:45ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272017-01-01XVII1330335Few Marketing Tools to Communicate and Promote the Vaccination CampaignsMuhcina Silvia0Popovici Veronica1“Ovidius” University of Constanta“Ovidius” University of ConstantaA health system that is, in its turn, healthfully conceived, implemented and managed, and that ismainly focused on preventing themedical conditions that may alter the population’s health, canhave a major contribution to reducing the costs involved in treating and curing various diseases. Inorder to achieve this, the health decision makers need to initiate and conduct informationcampaigns for the population, on the subject ofknowing and applying the most suitable illnessprevention methods. In this paper, we aim to present briefly a few of the marketing tools throughwhich the responsible health actors can communicate to various audiences about the advantages ofillness prevention through vaccination campaigns.http://stec.univ-ovidius.ro/html/anale/ENG/2017/Section-IV/12_v3.pdfmarketingcommunicationtoolsvaccinecampaigns |
| spellingShingle | Muhcina Silvia Popovici Veronica Few Marketing Tools to Communicate and Promote the Vaccination Campaigns Ovidius University Annals: Economic Sciences Series marketing communication tools vaccine campaigns |
| title | Few Marketing Tools to Communicate and Promote the Vaccination Campaigns |
| title_full | Few Marketing Tools to Communicate and Promote the Vaccination Campaigns |
| title_fullStr | Few Marketing Tools to Communicate and Promote the Vaccination Campaigns |
| title_full_unstemmed | Few Marketing Tools to Communicate and Promote the Vaccination Campaigns |
| title_short | Few Marketing Tools to Communicate and Promote the Vaccination Campaigns |
| title_sort | few marketing tools to communicate and promote the vaccination campaigns |
| topic | marketing communication tools vaccine campaigns |
| url | http://stec.univ-ovidius.ro/html/anale/ENG/2017/Section-IV/12_v3.pdf |
| work_keys_str_mv | AT muhcinasilvia fewmarketingtoolstocommunicateandpromotethevaccinationcampaigns AT popoviciveronica fewmarketingtoolstocommunicateandpromotethevaccinationcampaigns |