Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach
This paper investigates the effects of social media on entrepreneurial opportunity recognition. Combining the internal and external approaches of opportunity recognition, the study analyzes how social media influences the entrepreneurs in discovering new entrepreneurial opportunities. Structural equ...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-03-01
|
| Series: | Entropy |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1099-4300/22/3/343 |
| _version_ | 1811263747288727552 |
|---|---|
| author | Sebastian Ion Ceptureanu Eduard Gabriel Ceptureanu Marian Pompiliu Cristescu Gurjeet Dhesi |
| author_facet | Sebastian Ion Ceptureanu Eduard Gabriel Ceptureanu Marian Pompiliu Cristescu Gurjeet Dhesi |
| author_sort | Sebastian Ion Ceptureanu |
| collection | DOAJ |
| description | This paper investigates the effects of social media on entrepreneurial opportunity recognition. Combining the internal and external approaches of opportunity recognition, the study analyzes how social media influences the entrepreneurs in discovering new entrepreneurial opportunities. Structural equation modeling was used in this study, using the variance-based partial least squares (PLS)−structural equation modeling (SEM), on a sample of 354 entrepreneurs. We concluded that social media directly and positively influences entrepreneurial opportunity recognition while entrepreneurial alertness (internal approach) and social networks (external approach) partially mediates its indirect effects on entrepreneurial opportunity recognition. The study contributes to the existing literature by bringing new insights into the entrepreneurial opportunity recognition process by focusing on a poorly represented factor in the literature, social media. |
| first_indexed | 2024-04-12T19:50:46Z |
| format | Article |
| id | doaj.art-393bb5a200bb49fcb00ac400d55c633b |
| institution | Directory Open Access Journal |
| issn | 1099-4300 |
| language | English |
| last_indexed | 2024-04-12T19:50:46Z |
| publishDate | 2020-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Entropy |
| spelling | doaj.art-393bb5a200bb49fcb00ac400d55c633b2022-12-22T03:18:49ZengMDPI AGEntropy1099-43002020-03-0122334310.3390/e22030343e22030343Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed ApproachSebastian Ion Ceptureanu0Eduard Gabriel Ceptureanu1Marian Pompiliu Cristescu2Gurjeet Dhesi3Department of Management, The Bucharest University of Economic Studies, 010374 Bucharest, RomaniaDepartment of Management, The Bucharest University of Economic Studies, 010374 Bucharest, RomaniaFaculty of Economics, “Lucian Blaga” University of Sibiu, 550024 Sibiu, RomaniaSchool of Business, London South Bank University, London SE1 0AA, UKThis paper investigates the effects of social media on entrepreneurial opportunity recognition. Combining the internal and external approaches of opportunity recognition, the study analyzes how social media influences the entrepreneurs in discovering new entrepreneurial opportunities. Structural equation modeling was used in this study, using the variance-based partial least squares (PLS)−structural equation modeling (SEM), on a sample of 354 entrepreneurs. We concluded that social media directly and positively influences entrepreneurial opportunity recognition while entrepreneurial alertness (internal approach) and social networks (external approach) partially mediates its indirect effects on entrepreneurial opportunity recognition. The study contributes to the existing literature by bringing new insights into the entrepreneurial opportunity recognition process by focusing on a poorly represented factor in the literature, social media.https://www.mdpi.com/1099-4300/22/3/343social mediaentrepreneurial opportunity recognitionentrepreneurial alertnesssocial networks |
| spellingShingle | Sebastian Ion Ceptureanu Eduard Gabriel Ceptureanu Marian Pompiliu Cristescu Gurjeet Dhesi Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach Entropy social media entrepreneurial opportunity recognition entrepreneurial alertness social networks |
| title | Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach |
| title_full | Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach |
| title_fullStr | Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach |
| title_full_unstemmed | Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach |
| title_short | Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach |
| title_sort | analysis of social media impact on opportunity recognition a social networks and entrepreneurial alertness mixed approach |
| topic | social media entrepreneurial opportunity recognition entrepreneurial alertness social networks |
| url | https://www.mdpi.com/1099-4300/22/3/343 |
| work_keys_str_mv | AT sebastianionceptureanu analysisofsocialmediaimpactonopportunityrecognitionasocialnetworksandentrepreneurialalertnessmixedapproach AT eduardgabrielceptureanu analysisofsocialmediaimpactonopportunityrecognitionasocialnetworksandentrepreneurialalertnessmixedapproach AT marianpompiliucristescu analysisofsocialmediaimpactonopportunityrecognitionasocialnetworksandentrepreneurialalertnessmixedapproach AT gurjeetdhesi analysisofsocialmediaimpactonopportunityrecognitionasocialnetworksandentrepreneurialalertnessmixedapproach |