Consumers’ ability to identify a surplus when returns to attributes are nonlinear
Previous research in multiple judgment domains has found that nonlinear functions are typically processed less accurately than linear ones. This empirical regularity has potential implications for consumer choice, given that nonlinear functions (e.g., diminishing returns) are commonplace. In two exp...
Main Authors: | Peter D. Lunn, Jason Somerville |
---|---|
Format: | Article |
Language: | English |
Published: |
Cambridge University Press
2021-09-01
|
Series: | Judgment and Decision Making |
Subjects: | |
Online Access: | https://www.cambridge.org/core/product/identifier/S1930297500008391/type/journal_article |
Similar Items
-
Consumers' ability
to identify a surplus when returns to attributes are nonlinear
by: Peter D. Lunn, et al.
Published: (2019-09-01) -
Establishing the laws of preferential choice behavior
by: Sudeep Bhatia, et al.
Published: (2021-11-01) -
Establishing the
laws of preferential choice behavior
by: Sudeep Bhatia, et al.
Published: (2021-11-01) -
Clarifying the role of an unavailable distractor in human multiattribute choice
by: Yinan Cao, et al.
Published: (2022-12-01) -
Successful everyday decision making: Combining attributes and associates
by: Adrian P. Banks, et al.
Published: (2022-11-01)