Reducing speeding in web surveys by providing immediate feedback

It is well known that survey respondents reduce the effort they invest in answering questions by taking mental shortcuts – survey satisficing. This is a concern because such shortcuts can reduce the quality of responses and, potentially, the accuracy of survey estimates. This article explores “speed...

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Bibliographic Details
Main Authors: Frederick Conrad, Roger Tourangeau, Mick Couper, Chan Zhang
Format: Article
Language:English
Published: European Survey Research Association 2017-04-01
Series:Survey Research Methods
Subjects:
Online Access:https://ojs.ub.uni-konstanz.de/srm/article/view/6304

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