Reducing speeding in web surveys by providing immediate feedback
It is well known that survey respondents reduce the effort they invest in answering questions by taking mental shortcuts – survey satisficing. This is a concern because such shortcuts can reduce the quality of responses and, potentially, the accuracy of survey estimates. This article explores “speed...
Main Authors: | Frederick Conrad, Roger Tourangeau, Mick Couper, Chan Zhang |
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Format: | Article |
Language: | English |
Published: |
European Survey Research Association
2017-04-01
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Series: | Survey Research Methods |
Subjects: | |
Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/6304 |
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