A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme
Successful communication is based on language, although most messages are delivered through a large number of modes apart from words in order to implement meaning. This is paramount in the business world, as messages have to be clear and simple, so that customers from all over the world can get all...
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| Format: | Article |
| Language: | English |
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Asociación Europea de Lenguas para Fines Específicos
2019-05-01
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| Series: | Ibérica |
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| Online Access: | http://www.aelfe.org/documents/37_02_IBERICA.pdf |