Study of China’s Publicity Translations Based on Complex Network Theory

Translation is a complex activity in which two language systems form complex network structures. This paper aims to examine the similarities and differences between English language and Chinese language publicity material networks and to reveal the core factors manifested in the publicity materials...

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Main Authors: Lisong Wang, Rui Song, Zhao Qu, Han Zhao, Chenmiao Zhai
Format: Article
Language:English
Published: IEEE 2018-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/8391394/
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author Lisong Wang
Rui Song
Zhao Qu
Han Zhao
Chenmiao Zhai
author_facet Lisong Wang
Rui Song
Zhao Qu
Han Zhao
Chenmiao Zhai
author_sort Lisong Wang
collection DOAJ
description Translation is a complex activity in which two language systems form complex network structures. This paper aims to examine the similarities and differences between English language and Chinese language publicity material networks and to reveal the core factors manifested in the publicity materials by choosing 1000 pieces of Chinese and English publicity materials as the study objects (500 pieces in each language). The core factors of 10 contemporary translation theories identified by the Delphi method are considered nodes; then, we link the nodes in accordance with their relevance among the core factors embodied in the translated publicity materials to draw network diagrams (the English language and Chinese language publicity material networks). Finally, we discuss appropriate contemporary translation theories that are suitable for guiding China's publicity translations and explore a new research perspective for the study of China's publicity translations.
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spelling doaj.art-397b2341b99b49cabbe0a8eec8f6a8872022-12-21T18:14:17ZengIEEEIEEE Access2169-35362018-01-016357533576310.1109/ACCESS.2018.28496808391394Study of China’s Publicity Translations Based on Complex Network TheoryLisong Wang0https://orcid.org/0000-0003-4846-0949Rui Song1Zhao Qu2Han Zhao3Chenmiao Zhai4School of Foreign Languages and Literature, Tianjin University, Tianjin, ChinaSchool of Foreign Languages and Literature, Tianjin University, Tianjin, ChinaSchool of Foreign Languages and Literature, Tianjin University, Tianjin, ChinaSchool of Foreign Languages and Literature, Tianjin University, Tianjin, ChinaSchool of Foreign Languages and Literature, Tianjin University, Tianjin, ChinaTranslation is a complex activity in which two language systems form complex network structures. This paper aims to examine the similarities and differences between English language and Chinese language publicity material networks and to reveal the core factors manifested in the publicity materials by choosing 1000 pieces of Chinese and English publicity materials as the study objects (500 pieces in each language). The core factors of 10 contemporary translation theories identified by the Delphi method are considered nodes; then, we link the nodes in accordance with their relevance among the core factors embodied in the translated publicity materials to draw network diagrams (the English language and Chinese language publicity material networks). Finally, we discuss appropriate contemporary translation theories that are suitable for guiding China's publicity translations and explore a new research perspective for the study of China's publicity translations.https://ieeexplore.ieee.org/document/8391394/Complex networkdata analysisnetwork topology
spellingShingle Lisong Wang
Rui Song
Zhao Qu
Han Zhao
Chenmiao Zhai
Study of China’s Publicity Translations Based on Complex Network Theory
IEEE Access
Complex network
data analysis
network topology
title Study of China’s Publicity Translations Based on Complex Network Theory
title_full Study of China’s Publicity Translations Based on Complex Network Theory
title_fullStr Study of China’s Publicity Translations Based on Complex Network Theory
title_full_unstemmed Study of China’s Publicity Translations Based on Complex Network Theory
title_short Study of China’s Publicity Translations Based on Complex Network Theory
title_sort study of china x2019 s publicity translations based on complex network theory
topic Complex network
data analysis
network topology
url https://ieeexplore.ieee.org/document/8391394/
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AT ruisong studyofchinax2019spublicitytranslationsbasedoncomplexnetworktheory
AT zhaoqu studyofchinax2019spublicitytranslationsbasedoncomplexnetworktheory
AT hanzhao studyofchinax2019spublicitytranslationsbasedoncomplexnetworktheory
AT chenmiaozhai studyofchinax2019spublicitytranslationsbasedoncomplexnetworktheory