CREATIVE MEASURES IN TIMES OF CRISIS: PROMOTING YOUR BUSINESS, CUTTING DOWN COSTS AND CREATING MORE INCOME

<div><div><span>Over the past two years (2008 and 2009), the travel industry got hit pretty badly by the international economic crisis. Even luxury hotels - which seemed immune so far- are reporting low rates of occupancy and high rates of cancellations. For the New Year (2010), ju...

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Main Authors: Cristina DIMA, Lucian CERNUŞCA
Format: Article
Language:English
Published: Universitatii Suceava 2010-06-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
Online Access:http://revistadeturism.ro/index.php/rdt/article/view/95
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author Cristina DIMA
Lucian CERNUŞCA
author_facet Cristina DIMA
Lucian CERNUŞCA
author_sort Cristina DIMA
collection DOAJ
description <div><div><span>Over the past two years (2008 and 2009), the travel industry got hit pretty badly by the international economic crisis. Even luxury hotels - which seemed immune so far- are reporting low rates of occupancy and high rates of cancellations. For the New Year (2010), just like in 2009, the word of the day is "sustainability". No one is looking for big profits, but they are looking to keep their business afloat. The article details some of the most innovative ways to promote a travel business and attract customers.</span></div></div><div><div><span>Tools such as using the website, the social media networks and creating their own brands help businesses involved in tourism to better promote their image and survive the crisis. Being able to sell more diverse services will make an entity earn more money and hence overcome the difficulties.</span></div></div>
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spelling doaj.art-3988377dd2394aec88f47a0f562516d62022-12-21T18:58:52ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942010-06-01097579CREATIVE MEASURES IN TIMES OF CRISIS: PROMOTING YOUR BUSINESS, CUTTING DOWN COSTS AND CREATING MORE INCOMECristina DIMALucian CERNUŞCA<div><div><span>Over the past two years (2008 and 2009), the travel industry got hit pretty badly by the international economic crisis. Even luxury hotels - which seemed immune so far- are reporting low rates of occupancy and high rates of cancellations. For the New Year (2010), just like in 2009, the word of the day is "sustainability". No one is looking for big profits, but they are looking to keep their business afloat. The article details some of the most innovative ways to promote a travel business and attract customers.</span></div></div><div><div><span>Tools such as using the website, the social media networks and creating their own brands help businesses involved in tourism to better promote their image and survive the crisis. Being able to sell more diverse services will make an entity earn more money and hence overcome the difficulties.</span></div></div>http://revistadeturism.ro/index.php/rdt/article/view/95Internetcrisisonline booking
spellingShingle Cristina DIMA
Lucian CERNUŞCA
CREATIVE MEASURES IN TIMES OF CRISIS: PROMOTING YOUR BUSINESS, CUTTING DOWN COSTS AND CREATING MORE INCOME
Revista de Turism: Studii si Cercetari in Turism
Internet
crisis
online booking
title CREATIVE MEASURES IN TIMES OF CRISIS: PROMOTING YOUR BUSINESS, CUTTING DOWN COSTS AND CREATING MORE INCOME
title_full CREATIVE MEASURES IN TIMES OF CRISIS: PROMOTING YOUR BUSINESS, CUTTING DOWN COSTS AND CREATING MORE INCOME
title_fullStr CREATIVE MEASURES IN TIMES OF CRISIS: PROMOTING YOUR BUSINESS, CUTTING DOWN COSTS AND CREATING MORE INCOME
title_full_unstemmed CREATIVE MEASURES IN TIMES OF CRISIS: PROMOTING YOUR BUSINESS, CUTTING DOWN COSTS AND CREATING MORE INCOME
title_short CREATIVE MEASURES IN TIMES OF CRISIS: PROMOTING YOUR BUSINESS, CUTTING DOWN COSTS AND CREATING MORE INCOME
title_sort creative measures in times of crisis promoting your business cutting down costs and creating more income
topic Internet
crisis
online booking
url http://revistadeturism.ro/index.php/rdt/article/view/95
work_keys_str_mv AT cristinadima creativemeasuresintimesofcrisispromotingyourbusinesscuttingdowncostsandcreatingmoreincome
AT luciancernusca creativemeasuresintimesofcrisispromotingyourbusinesscuttingdowncostsandcreatingmoreincome