PSYCHOLOGICAL AND SOCIO-ECONOMIC FACTORS IN DESIGN OF AGRICULTURAL PROGRAMMING IN RADIO TEOCELO, VERACRUZ

The mass media, are an important complement in the agricultural extension, however, radio is the most economical mass media, so their potential is huge especially in rural areas. The present study was carried out at a community radio station (Radio Teocelo), with coffee producers, in three municipal...

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Bibliographic Details
Main Authors: Antolin Silvestre Martiñón-Martínez, Mario Alberto Cruz-Lozano, Antonio Macías-López, Andrés Pérez-Magaña, Concepción Sánchez-Quintanar, Edilberto Niño-Velázquez
Format: Article
Language:English
Published: Universidad Autónoma Indígena de México 2014-01-01
Series:Ra Ximhai
Subjects:
Online Access:https://docs.google.com/file/d/0B3tidJTiCU5eSlE1eGNJeGItbnM/edit