How have MOOCs been portrayed in the New Zealand public media?

Reports of Massive Open Online Courses (MOOCs) hit the news media from 2012 with messages of disruption to existing higher education systems.  However, several years on their role is still evolving.  Given the power of media to influence acceptance of new ideas, this research investigates New Zealan...

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Bibliographic Details
Main Authors: Yvonne Rowan, Maggie Hartnett
Format: Article
Language:English
Published: Flexible Learning Association of New Zealand 2020-02-01
Series:Journal of Open, Flexible and Distance Learning
Subjects:
Online Access:https://jofdl.nz/index.php/JOFDL/article/view/367
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author Yvonne Rowan
Maggie Hartnett
author_facet Yvonne Rowan
Maggie Hartnett
author_sort Yvonne Rowan
collection DOAJ
description Reports of Massive Open Online Courses (MOOCs) hit the news media from 2012 with messages of disruption to existing higher education systems.  However, several years on their role is still evolving.  Given the power of media to influence acceptance of new ideas, this research investigates New Zealand news media representations of MOOCs to the public.  A document analysis of twenty seven newspaper articles published in New Zealand mainstream media between January, 2012 and December, 2016 revealed similar results to overseas research, in that MOOCs are predominantly reported as a catalyst for necessary change to higher education, with higher education commonly discussed in commodified terms.  Previously published research focuses on the association of MOOCs and elite universities, whereas this research reveals that MOOCs are considered experimental within New Zealand’s higher education system. While New Zealand media present a more balanced perspective than previous research, dominant themes of MOOCs as revolutionising are likely to foster the public’s acceptance of radical changes to existing higher education structures.
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spelling doaj.art-3999bb1b086241a4a61274adcec6efa52023-01-03T11:15:52ZengFlexible Learning Association of New ZealandJournal of Open, Flexible and Distance Learning1179-76651179-76732020-02-01232How have MOOCs been portrayed in the New Zealand public media?Yvonne Rowan0Maggie Hartnett1Eastern Institute of TechnologyMassey UniversityReports of Massive Open Online Courses (MOOCs) hit the news media from 2012 with messages of disruption to existing higher education systems.  However, several years on their role is still evolving.  Given the power of media to influence acceptance of new ideas, this research investigates New Zealand news media representations of MOOCs to the public.  A document analysis of twenty seven newspaper articles published in New Zealand mainstream media between January, 2012 and December, 2016 revealed similar results to overseas research, in that MOOCs are predominantly reported as a catalyst for necessary change to higher education, with higher education commonly discussed in commodified terms.  Previously published research focuses on the association of MOOCs and elite universities, whereas this research reveals that MOOCs are considered experimental within New Zealand’s higher education system. While New Zealand media present a more balanced perspective than previous research, dominant themes of MOOCs as revolutionising are likely to foster the public’s acceptance of radical changes to existing higher education structures.https://jofdl.nz/index.php/JOFDL/article/view/367MOOCsopen educationdistance education
spellingShingle Yvonne Rowan
Maggie Hartnett
How have MOOCs been portrayed in the New Zealand public media?
Journal of Open, Flexible and Distance Learning
MOOCs
open education
distance education
title How have MOOCs been portrayed in the New Zealand public media?
title_full How have MOOCs been portrayed in the New Zealand public media?
title_fullStr How have MOOCs been portrayed in the New Zealand public media?
title_full_unstemmed How have MOOCs been portrayed in the New Zealand public media?
title_short How have MOOCs been portrayed in the New Zealand public media?
title_sort how have moocs been portrayed in the new zealand public media
topic MOOCs
open education
distance education
url https://jofdl.nz/index.php/JOFDL/article/view/367
work_keys_str_mv AT yvonnerowan howhavemoocsbeenportrayedinthenewzealandpublicmedia
AT maggiehartnett howhavemoocsbeenportrayedinthenewzealandpublicmedia