Pengaruh Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Durian Dengan Sistem Ijon

Cultural, social, personal, and psychological are consumer behavior factors in buying and selling transactions, especially buying and selling durian using the bonded bond system in Lemahabang Village. In practice, buying and selling of durian using the bonded system is carried out by both parties wh...

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Main Authors: Hendri Hermawan Adinugraha, Muhammad Khoirul Fikri, Sukirno Sukirno
Format: Article
Language:Arabic
Published: Institut Agama Islam Negeri Syaikh Abdurrahman Siddik Bangka Belitung 2021-06-01
Series:Asy Syar'iyyah: Jurnal Ilmu Syariah dan Perbankan Islam
Subjects:
Online Access:https://jurnal.lp2msasbabel.ac.id/index.php/asy/article/view/1682
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author Hendri Hermawan Adinugraha
Muhammad Khoirul Fikri
Sukirno Sukirno
author_facet Hendri Hermawan Adinugraha
Muhammad Khoirul Fikri
Sukirno Sukirno
author_sort Hendri Hermawan Adinugraha
collection DOAJ
description Cultural, social, personal, and psychological are consumer behavior factors in buying and selling transactions, especially buying and selling durian using the bonded bond system in Lemahabang Village. In practice, buying and selling of durian using the bonded system is carried out by both parties when the fruit is still on the tree, so the quality and quantity are not known. The purpose of this study was to determine how much cultural, social, personal, and psychology influence the purchase decision for durian with the bonded system. This study uses multiple linear regression analysis using the SPSS program. The population in this study were all durian farmers who were durian buyers with the bonded bond system in Lemahabang Village whose numbers were unknown or infinite. The sampling technique uses incidental sampling and the determination of the number of samples using the Lemeshow formula, which is a total of at least 100 samples. The data collection method used a questionnaire. The results showed that partially cultural, social, personal, and psychological factors had a significant and positive effect and positive relationship between the independent variables on durian purchasing decisions with the bonded system. Simultaneously, culture, social, personal, and psychological factors influence on durian purchasing decisions with the results of f count of 45.106> f table of 2.47 and a significant value of 0.000 <0.05.
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spelling doaj.art-39ceb541cb634050a4ba7481d4e719a92024-01-18T04:08:57ZaraInstitut Agama Islam Negeri Syaikh Abdurrahman Siddik Bangka BelitungAsy Syar'iyyah: Jurnal Ilmu Syariah dan Perbankan Islam2089-72272598-85222021-06-01618910810.32923/asy.v6i1.16821682Pengaruh Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Durian Dengan Sistem IjonHendri Hermawan Adinugraha0Muhammad Khoirul FikriSukirno SukirnoIAIN PekalonganCultural, social, personal, and psychological are consumer behavior factors in buying and selling transactions, especially buying and selling durian using the bonded bond system in Lemahabang Village. In practice, buying and selling of durian using the bonded system is carried out by both parties when the fruit is still on the tree, so the quality and quantity are not known. The purpose of this study was to determine how much cultural, social, personal, and psychology influence the purchase decision for durian with the bonded system. This study uses multiple linear regression analysis using the SPSS program. The population in this study were all durian farmers who were durian buyers with the bonded bond system in Lemahabang Village whose numbers were unknown or infinite. The sampling technique uses incidental sampling and the determination of the number of samples using the Lemeshow formula, which is a total of at least 100 samples. The data collection method used a questionnaire. The results showed that partially cultural, social, personal, and psychological factors had a significant and positive effect and positive relationship between the independent variables on durian purchasing decisions with the bonded system. Simultaneously, culture, social, personal, and psychological factors influence on durian purchasing decisions with the results of f count of 45.106> f table of 2.47 and a significant value of 0.000 <0.05.https://jurnal.lp2msasbabel.ac.id/index.php/asy/article/view/1682social; personal; psychological; purchase decision; and ijon.
spellingShingle Hendri Hermawan Adinugraha
Muhammad Khoirul Fikri
Sukirno Sukirno
Pengaruh Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Durian Dengan Sistem Ijon
Asy Syar'iyyah: Jurnal Ilmu Syariah dan Perbankan Islam
social; personal; psychological; purchase decision; and ijon.
title Pengaruh Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Durian Dengan Sistem Ijon
title_full Pengaruh Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Durian Dengan Sistem Ijon
title_fullStr Pengaruh Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Durian Dengan Sistem Ijon
title_full_unstemmed Pengaruh Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Durian Dengan Sistem Ijon
title_short Pengaruh Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Durian Dengan Sistem Ijon
title_sort pengaruh budaya sosial pribadi dan psikologis terhadap keputusan pembelian durian dengan sistem ijon
topic social; personal; psychological; purchase decision; and ijon.
url https://jurnal.lp2msasbabel.ac.id/index.php/asy/article/view/1682
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